Responsibilities

• Demand Generation & Growth Marketing: Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation
• Demand Generation & Growth Marketing: Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance
• Demand Generation & Growth Marketing: Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness
• Channel Partner Marketing & Growth: Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth
• Channel Partner Marketing & Growth: Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems
• Channel Partner Marketing & Growth: Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach
• Marketing Operations & Analytics: Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement
• Marketing Operations & Analytics: Define, monitor, and report on key marketing and pipeline metrics
• Marketing Operations & Analytics: Leverage data-driven insights to optimize marketing investments and maximize ROI
• Brand, PR & Communications: Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives
• Brand, PR & Communications: Strengthen Sangoma's brand presence and market positioning across key industries and customer segments
• Brand, PR & Communications: Ensure consistent messaging and brand execution across all marketing channels
• Events & Customer Engagement: Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships
• Events & Customer Engagement: Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy
• Leadership & Collaboration: Lead, mentor, and develop a high-performing marketing team
• Leadership & Collaboration: Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives
• Leadership & Collaboration: Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement