Responsibilities

• Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation
• Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance
• Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness
• Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth
• Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems
• Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach
• Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement
• Define, monitor, and report on key marketing and pipeline metrics
• Leverage data-driven insights to optimize marketing investments and maximize ROI
• Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives

Requirements

• 7+ years of progressive B2B marketing experience, including leadership experience managing marketing teams
• Proven success building and executing demand generation programs that drive measurable pipeline growth and revenue
• Experience in SaaS, cloud communications, telecommunications, UCaaS, CCaaS, CPaaS, MSP, or related technology industries
• Strong understanding of channel and partner marketing, including experience supporting VARs, MSPs, distributors, master agents, TSDs, technology alliances, referral partners, and reseller ecosystems
• Demonstrated success developing partner marketing programs, co-branded campaigns, joint go-to-market initiatives, partner enablement strategies, and MDF programs
• Expertise in demand generation, digital marketing, website optimization, marketing operations, lead management, and marketing analytics
• Experience managing marketing budgets and measuring performance through attribution, funnel metrics, and ROI analysis
• Hands-on experience with marketing and sales technologies such as HubSpot, Salesforce, WordPress, Jira, and related marketing automation and CRM platforms
• Strong analytical, communication, presentation, and leadership skills
• Proven ability to collaborate effectively across Sales, Product Management, Customer Success, Revenue Operations, and Executive teams

Preferred

• Experience marketing Unified Communications, Contact Center, Voice, Telecommunications, Cloud Communications, AI-powered business applications, or related technology solutions
• Experience supporting both direct sales and channel-led go-to-market models
• Experience with partner recruitment, MDF management, channel enablement, and partner-generated pipeline programs
• Experience leading public relations, analyst relations, and corporate communications initiatives
• Experience managing trade shows, partner conferences, customer events, and large-scale marketing programs

Benefits

• Extensive Benefit Options (Health, Vision, Dental, Long & Short-term Disability) are effective after a short waiting period
• Matching 401K program - 100% match on 4%
• Employee Stock Purchase Plan after one year of service
• Flexible Time Off & Company Holidays
• Entrepreneurial work environment partnered with high growth career opportunities