Director of Marketing at Sangoma | Sarasota, FL | $150K/yr – $185K/yr

Sangoma

Director of Marketing

Sarasota, FL (Remote)

$150K/yr – $185K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own demand generation and growth marketing across digital, events, and content while aligning partner marketing and analytics to drive pipeline and revenue.

Growth Ownership: Demand generation, integrated campaigns, and lead-to-revenue optimization across channels and programs.
Channel & Partner Marketing: Recruit, enable, and co-brand with partners to generate partner-sourced pipeline.
Operations & Analytics: Attribution, dashboards, and ROI to guide budget and program decisions.

Job Description

Responsibilities

Demand Generation & Growth Marketing: Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation
Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance
Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness
Channel Partner Marketing & Growth: Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth
Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems
Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach
Marketing Operations & Analytics: Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement
Define, monitor, and report on key marketing and pipeline metrics
Leverage data-driven insights to optimize marketing investments and maximize ROI
Brand, PR & Communications: Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives

Sangoma

2.7 Glassdoor

Sangoma Technologies Corporation (TSX: STC; Nasdaq: SANG) is a global leader in essential business communications. For more than 40 years, Sangoma has provided secure, reliable, and cost-effective solutions to over 100,000 customers in more than 180 countries. Sangoma is a full-suite partner for all communications needs, offering unified communications, networking, SIP trunking, wholesale voice, and security. Its UC platform is developed fully in-house and available in cloud, hybrid, or on-premises models. Sangoma delivers vertical-specific communications solutions for healthcare, education, hospitality, retail, restaurants, and manufacturing. These services can be bundled, giving organizations one trusted source for voice, data, and connectivity. Channel-driven and powered by the Sangoma Innovation Foundry, the company works with industry experts to develop new solutions that address real-world needs. As the primary developer of Asterisk, the world’s most widely used open-source communications framework, Sangoma continues to lead the evolution of business communications.

Founded in 1984

Markham, Ontario, CAN

630 employees (13 in marketing)

www.sangoma.com

37% recommend to a friend

27% CEO approval