Director of Marketing

Responsibilities

• Develop and execute integrated marketing strategies supporting SFCM's priorities, including student recruitment, performance attendance, institutional awareness, and community engagement.
• Translate institutional goals into actionable marketing plans, identifying target audiences, messaging, channels, budgets, creative requirements, and timelines.
• Lead coordinated marketing initiatives across paid, owned, and digital channels in partnership with Admissions, Advancement, and artistic and academic leadership.
• Own the institutional marketing calendar, coordinating campaign timelines, priorities, and resources across departments.
• Lead, mentor, and support marketing staff, establishing clear priorities, accountability, and opportunities for professional development.
• Personally plan, execute, and optimize paid advertising campaigns across Google Ads, YouTube, Meta, digital display, print, and other relevant channels.
• Manage media buying, audience targeting, budget pacing, creative testing, campaign trafficking, and performance measurement.
• Manage advertising vendors, media partners, and external agencies, negotiating placements and evaluating performance.
• Lead institutional email marketing across recruitment, performances, advancement, and audience engagement.
• Plan, build, execute, and optimize email campaigns, including audience segmentation, list strategy, testing, scheduling, and performance analysis.

Requirements

• 7+ years of experience in marketing, including managing staff or leading marketing teams.
• Demonstrated ability to develop marketing strategies and personally execute campaigns from planning through measurement.
• Hands-on experience managing paid search and social advertising, particularly Google Ads and Meta Ads Manager, including targeting, budgets, testing, optimization, and performance reporting.
• Strong experience with email marketing, audience segmentation, testing, and analytics.
• Strong analytical skills and experience with digital marketing measurement, web analytics, conversion optimization, and audience journeys.
• Experience managing external agencies, vendors, freelancers, or cross-functional teams.
• Strong project management skills with the ability to manage multiple campaigns and institutional priorities simultaneously.
• Excellent written and verbal communication skills and the ability to communicate strategy and results to colleagues at multiple levels of an organization.
• Bachelor's degree or equivalent combination of education and relevant professional experience.
• Experience in music, performing arts, higher education, nonprofit organizations, cultural institutions, or other mission-driven environments preferred.

Benefits

• paid vacation, sick leave, personal days, and holidays; health, long-term disability, and life insurance; and a voluntary 403(b) retirement plan.