Responsibilities

• The Director of Marketing is responsible for leading the strategic vision, development, and execution of all marketing initiatives across Sally’s Apizza operations.
• This role drives brand growth, guest engagement, revenue performance, and long-term market expansion through integrated marketing strategies including digital marketing, social media, events, new restaurant openings, partnerships, loyalty initiatives, and in-restaurant marketing programs.
• As a senior leader, the Director of Marketing serves as the brand steward and ambassador, ensuring consistent articulation of Sally’s heritage, culture, and voice across all markets and guest touchpoints.
• This role partners closely with Operations, Culinary, Development, Finance, and Training to ensure marketing strategies directly support restaurant-level performance, protect margin integrity, and enhance the overall guest experience.
• Lead marketing strategy and execution for all new restaurant openings.
• Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation.
• Oversee all social media channels and guest engagement.
• Oversee content development including photography, videography, promotional assets, and storytelling.
• Monitor brand sentiment and manage online reputation across review platforms.
• Utilize analytics tools to measure effectiveness and optimize ROI.

Requirements

• Minimum 7–10 years of progressive marketing leadership experience, preferably in restaurant or hospitality industry
• Bachelor’s degree in Marketing, Business, or related field required
• English (required)
• Proficiency in Microsoft 365, Adobe Suite and reporting dashboards
• Multi-unit growth brand experience strongly preferred (may be captured as a requirement in narrative)

Preferred

• Spanish language preferred (but not required)
• Multi-unit growth brand experience strongly preferred