Responsibilities

• Defines strategic direction for assigned portfolio
• Communication: Clearly communicates all portfolio programs. Provides clear direction and demonstrate leadership through meeting timelines. Understand brand strategies, link to channel strategies and ensure they are applied to the development of brand interventions
• People Management: Attracts, leads, manages, and mentors employees in such a way to ensure retention, development, and superior performance of talent
• Clearly communicate and provide direction by understanding brand strategies, linked to channel strategies, and apply them to the development of shopper programs and effective messaging
• Planning: Ensures effective integration of brand portfolio with other Company functional areas, Resource allocation, financial planning for portfolio. Leads portfolio’s annual planning process
• Brand Performance: Achieve volume, profit, and brand health targets § Drive execution across all elements of marketing mix
• Partnership Management: Integration and collaboration with internal and external partners
• This role will lead integration and transition efforts related to mergers & acquisitions, ensuring seamless brand, business, and capability integration across the enterprise. The Director serves as the primary point of contact for our Hornell Brewing partners on Arnold Palmer Spiked, stewarding a strong, collaborative relationship to ensure joint success.

Requirements

• You have at least 10 years of industry experience
• Demonstrated success leading a multi ‑ brand portfolio with significant financial responsibility
• Experience in RTDs, FMBs, spirits ‑ based beverages, or high ‑ growth emerging categories preferred
• Strong partner management experience, ideally with external brand owners / licensors
• Experience leading integration or transition during M&A is highly valuable
• Proven ability to drive strategic clarity, inspire teams, and deliver results in dynamic, fast ‑ paced environments
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You are confident and competent – you are diplomatic, professional, and exercise great judgment in developing and maintaining excellent business relationships within the business
• You are a skilled negotiator focused on the customer – your constant curiosity fosters your innovative style, and you can equally execute ideas given to you
• You exhibit our core values

Preferred

• Experience in RTDs, FMBs, spirits-based beverages, or high-growth emerging categories preferred
• Strong partner management experience, ideally with external brand owners / licensors
• Experience leading integration or transition during M&A is highly valuable
• You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
• You are a skilled negotiator focused on the customer – your constant curiosity fosters your innovative style, and you can equally execute ideas given to you

Benefits

• We care about our People and Planet   and have challenged ourselves with stretch goals around   our   key priorities   
• We   care about our communities, and   play our part to make a difference – from charitable donations to hitting the streets together to build parks,   giving back to the community is part of our culture and who we are    
• Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization    
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement plan options with incredible employer match, generous paid time off plans,   an engaging Wellness Program,   and   an Employee Assistance Program (EAP) with amazing   resources
• Access to cool brand clothing and swag, top events   and, of course...   free beer and beverages!    
• Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences     
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.