Responsibilities

• Partner with the Director of Brand & Content Strategy to translate brand direction and creative assets into integrated marketing campaigns across paid, owned, and earned media
• Serve as the marketing team's primary connection to content production, ensuring campaign timelines, channel needs, and audience targeting inform content development
• Maintain a major moments calendar in concert with the Rock & Roll Hall of Fame Foundation content and marketing team, ensuring the Museum and Foundation teams are fully mobilized to amplify the Rock Hall's national spotlight around Induction, artist visits and collaborations, exhibit openings, expansion milestones, In Memoriam tributes, and artist and music milestones
• Drive owned campaign execution that highlights the Rock Hall across its full range of identities — admired music brand, world class attraction, specialty music lifestyle retailer, nonprofit, and community leader — across all key revenue lines
• Lay the groundwork for a national brand awareness and affinity campaign planned for 2028, timed to the grand opening of the transformed Main Exhibit Hall — including audience research, agency evaluation, messaging development, and campaign architecture — in close collaboration with the Rock & Roll Hall of Fame Museum’s VP of Marketing & Sales and the Rock & Roll Hall of Fame Foundation’s Head of Marketing

Requirements

• Genuine passion for rock & roll music; experience in music, entertainment, hospitality, tourism, media, cultural institutions, or live events strongly preferred
• 8–10 years of consumer marketing experience; bachelor's degree in marketing, communications, or related field preferred; MBA or advanced degree a plus
• Proven track record helping an organization make data-driven marketing decisions and building and executing integrated marketing strategies across owned, paid, and earned media that drive measurable revenue results
• Fluency in marketing analytics, customer insights, and the ability to synthesize cross-channel performance into clear narratives that explain what's working, what isn't, and where to invest
• Excitement about all things digital, including emerging technology like AI and new platforms for reaching, engaging, and converting audiences
• Working knowledge of CRM platforms (Salesforce preferred) and the ability to partner with internal stakeholders to leverage customer data for journey mapping, smart segmentation, personalization, and campaign optimization
• Familiarity with social media, email, and website audience data as tools for identifying lookalike audiences and expanding reach among those most likely to convert
• A strong desire to facilitate not only revenue growth but also professional growth and development of our teams with helpful direction, meaningful work, and effective feedback
• Demonstrated ability to collaborate, lead, develop, and inspire a team, exceptional communicator across internal and external audiences; a team player who works well with others and enjoys partnering across teams to create exciting experiences for fans
• High energy and passion for the Museum’s mission
• Commitment to follow through and meet deadlines and commitments
• Ability to successfully pass a Rock & Roll Hall of Fame and Museum reference check, background investigation, and drug screening

Preferred

• MBA or advanced degree a plus
• Experience collaborating across multiple departments (cross-functional leadership)
• Experience with live events or cultural institutions
• Experience in partnerships and sponsorships (co-marketing)

Benefits

• Health insurance (4 plans to choose from)
• Dental
• Vision
• Life insurance policies
• Long-term and short-term disability
• Employee assistance program
• 403b retirement plan
• Employer paid parking
• Generous yearly paid time off including: 14 paid holidays, 15 vacation days, 12 sick days, 3 personal days, and 32 hours of paid volunteer time