Director of Marketing

Responsibilities

• As our Marketing Director, you'll take the lead in developing, executing, and managing marketing strategies that strengthen our brands, attract new patients, and support sustainable growth.
• You'll work closely with leadership, our clinical and operational teams, and a talented group of marketing professionals and partners to bring our vision to life.
• Lead Our Marketing Strategy
• - Develop and execute comprehensive marketing plans tailored to River Landing Dentistry, River Landing Orthodontics, and All on X Surgery Center.
• - Identify opportunities to increase brand awareness, generate qualified leads, attract new patients, and support practice growth.
• - Oversee digital advertising, social media campaigns, website initiatives, community outreach, and other marketing channels.
• - Lead marketing efforts for All on X Surgery Center, including patient education campaigns, consultation generation, and strategic growth initiatives.
• - Ensure consistent branding, messaging, and patient experiences across all three brands.
• Drive Performance & Measurable Results
• - Manage marketing budgets for each brand, ensuring resources are used effectively and spending aligns with established financial goals.

Requirements

• 5+ years of hands-on marketing experience, including at least 2 years managing marketing budgets, vendors, or contractors.
• Proven experience with digital marketing, including Google Ads, paid social media advertising, and lead generation.
• Experience developing and managing marketing strategies for local or multi-location businesses.
• Strong analytical skills and experience with Google Analytics 4 (GA4), call tracking, CRM reporting, and performance dashboards.
• A demonstrated ability to manage marketing investments and deliver measurable customer or patient acquisition results.
• Experience leading projects, coordinating teams, and managing external marketing partners.
• Excellent communication, organizational, and problem-solving skills.
• The ability to balance big-picture strategy with day-to-day execution.
• A collaborative, proactive attitude and genuine enthusiasm for helping an organization grow.

Preferred

• Bonus Points For: Marketing experience in dentistry, orthodontics, healthcare, or a multi-location medical organization.
• Experience marketing dental implants, full-arch treatment, orthodontics, or other elective healthcare services.
• Familiarity with Practice Beacon or similar patient lead management systems.
• Experience working with patient call centers or appointment conversion teams.
• Knowledge of the Charleston market and surrounding communities.