Drive revenue by leading marketing strategy and digital programs across multiple restaurant units.

• Own and execute cross-channel marketing strategy to drive revenue.
• Require five+ years leading marketing for multiple restaurant units with budget responsibility.
• Demonstrate data-driven segmentation and market intelligence to grow revenue and retention.

Responsibilities

• Generates revenue by increasing sales through successful marketing, development and implementation of the overall marketing strategy for the organization.
• Proactively develops marketing plans that align with product development and sales efforts as well as driving execution of initiatives designed to promote revenue generation necessary for company growth and expansion
• Develops programs with quantifiable objectives to measure results, leveraging data and analytics to drive insights
• Develops, leads and implements the digital strategy for the brands, including but not limited to, email marketing/loyalty programs, SEO, social media, etc. Oversees all digital/social media initiatives and messaging for the brand
• Plans, directs and coordinates marketing budgets in accordance to organizational goals
• Manages marketing suppliers and corporate relationships including, but not limited to, agencies, gift card vendors, marketing service providers, charities and media vendors
• Ensures articulation of desired image and position, consistent communication of image and position throughout the organization, and communication of image and position to all constituencies, both internal and external
• Develops segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and marketing development, menu planning, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning and revenue retention and growth
• Coaches, guides, mentors, develops and manages the strategic thinking and execution level of the marketing team and working to implement short-term and long-term marketing strategies within current and emerging markets.
• Overses the development of new products
• Involvement in other special projects and initiatives, as requested

Requirements

• Education: Bachelor's Degree (four-year college or university).
• Experience: A minimum of five years of related experience overseeing multiple restaurant units, casual dining and quick-serve restaurant experience required.
• Computer Skills: Intermediate to Advanced (Microsoft Suite, etc.)
• Travel Requirements: Travel, including overnight stays, may be required up to 10% of the time

Benefits

• Medical, Dental and Vision (eligible the first of the month after start date)
• Paid Time Off (Accrues as of start date)
• Profit Sharing (eligibility requirements apply)
• Training and career growth opportunities
• Discount on all food including catering