Responsibilities

• Lead marketing strategy and execution for all properties in lease-up, from pre-leasing through stabilization, with accountability for meeting absorption schedules and stabilization timelines.
• Develop property-specific lease-up marketing plans, budgets, pre-leasing targets, and outreach campaigns in coordination with Development, Asset Management, and Property Management.
• Provide focused marketing support to properties with occupancy challenges, including Focus and Watchlist properties under the VOANS three-tier performance monitoring system.
• Analyze property performance, market trends, and competitive data to recommend pricing, concessions, and traffic-generation tactics for underperforming assets.
• Develop and administer national marketing and leasing standards, procedures, and tools, ensuring consistent implementation and Fair Housing compliance across the portfolio.
• In collaboration with VOANS Communications Department build and protect the VOANS brand, ensuring consistent positioning, visual identity, messaging, and quality across all communities, collateral, websites, and digital channels.
• Conduct marketing audits and onsite reviews to test execution against standards and establish best practices.
• Establish, track, and improve marketing and leasing KPIs, including occupancy, pre-leased percentage, traffic by source, lead response time, closing ratios, renewal conversion, and cost-per-lease.
• Set annual KPI targets, monitor monthly performance, and drive year-over-year improvement at the property, regional, and portfolio levels.
• Coordinate with the Director of Maintenance on policies where leasing and maintenance intersect, including unit turn standards and timelines, make-ready processes, model unit and tour path presentation, and curb appeal.

Requirements

• Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred.
• Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets.
• Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements.
• Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI.
• Strong analytical and reporting capabilities; proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms.
• Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience.

Benefits

• Comprehensive Medical, Dental & Vision Insurance
• 403(b) Retirement Plan with Discretionary Employer Contribution
• Generous Paid Time Off (Vacation, Holidays & Sick Leave)
• Life Insurance & Short-Term Disability Coverage
• Employee Assistance Program for personal and professional support
• Wellness Incentives (up to $350 annually)
• Early Pay Access (up to 50% up to $1000 of earned wages)
• Career Development Opportunities