Responsibilities

• Strategic Leadership & Marketing (US Public Sector + Commercial Partnerships)
• Develop and execute go-to-market strategies to grow pipeline within US public sector (primarily Federal).
• Collaborate closely with federal and commercial partnership sales leaders to identify market opportunities, shape messaging, and align marketing initiatives to revenue goals.
• Represent the voice of the federal customer, ensuring Ontic’s marketing and communications resonate with mission-driven government and security audiences.
• Oversee Market Development Fund (MDF) planning, partner communications, and performance measurement to maximize ROI and partner engagement.
• Collaborate with Ontic’s alliances team to co-market integrations that strengthen Ontic’s ecosystem presence.
• Field Event and Integrated Campaigns
• Lead and execute integrated marketing programs tailored to the public sector buying cycle, including account-based marketing (ABM), digital campaigns, and field activations.
• Own the strategy and execution for federal and partner events including tradeshows, government security conferences, executive roundtables, partner summits, and field events.
• Ensure brand consistency, clear messaging, and seamless event experiences from pre-event planning through post-event follow-up.
• Own the content marketing strategy and calendar for partner and federal marketing campaigns
• Design and lead partner marketing programs and co-marketing initiatives, including joint campaigns and content strategies with Ontic’s thought leader, referral, reseller, distributor, and alliance partners to extend market reach and drive mutual pipeline growth.
• Cross Functional Collaboration
• Partner with sales and communications teams to integrate event activities into broader campaigns that support demand generation goals.
• Partner with the Field Marketing, Events and ICP Marketing teams to align major campaign and event strategies with targeted federal accounts and partner ecosystems
• Work with Ontic’s brand and communications team on messaging
• Partner with Product Marketing and Enablement to bring solutions and messaging to partners and market-facing teammates
• Measurement & Optimization
• Define and track KPIs for pipeline growth, partner performance, and marketing impact across all federal and channel initiatives.
• Analyze data and insights to optimize marketing investments, refine messaging, and identify new opportunities for growth.