Director of Marketing And Public Relations

Winston-Salem, NC (On-site)

$39K/yr – $43K/yrDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own the theatre’s marketing plan and budget across productions, events, and outreach while coordinating volunteers and community partners to grow audiences.

  • Own multi-channel promotion, events, and outreach through social media, print, email, and partnerships.
  • Coordinate volunteers as content creators and marketers, shaping social content, sponsorships, and local advertising.
  • Track marketing impact on ticket sales and audience growth with clear reporting.

Job Description

Responsibilities

  • Maintain a marketing plan, strategy and budget that addresses all productions, departments, and events. Utilizing social media, print, email, mail, radio, television, etc.
  • Design promotional materials including (but not limited to), social media posts, physical banners, posters, show programs, seasonal brochures, print advertisements, class logos, flyers etc.
  • Write press releases and articles.
  • Work to maintain an active and engaging social media presence.
  • Work with volunteers on outreach events and to distribute flyers and posters. Work with show volunteers to create social media content. Collaborate with volunteers as copy editors, photographers, and general marketing support.
  • Connect with area companies, organizations and individuals to promote the company, productions, classes, departments, etc. Assist with acquiring advertisers and sponsors.
  • Collaborate with other departments to promote their efforts.
  • Monitor sales and how they are affected by marketing efforts.
  • Organize outreach events with volunteers and create an engaging table for the organization.
  • Maintain the website, social media pages, area calendars, Google Ads, etc.

Requirements

  • High School Diploma
  • Flexible schedule. Some nights and weekends required.
  • Attention to detail

Preferred

  • Bachelor’s degree in english, communications, non-profit or arts management or related arts field.
  • Passion for the performing arts.
  • Marketing experience that covers a wide range of platforms.
  • Experience with Social Media and Canva

Benefits

  • Health insurance covered by company
  • Flexible schedule, paid time and holidays off
The Little Theatre of Winston-Salem logo

The Little Theatre of Winston-Salem

The Little Theatre of Winston-Salem offers high-quality theatrical productions for all ages, as well as acting classes for young actors (K-12) and adults, and summer camps for children and teens. Founded in 1935, we are the oldest performing arts organization in the Piedmont Triad.

Founded in 1935
Winston-Salem, North Carolina, USA
22 employees (8 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Monthly Google Ads Budget
$52
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~22

Marketing Team

Marketing Team Size
3 (14% of company)

Recent News