Responsibilities

• Drive strategy, execution and measurement of Peoria Chiefs fan engagement initiatives
• Manage Creative Services personnel, including but not limited to the following functions: training, developing, coaching, counseling and issuing consistent and routine feedback and guidance.
• Coordinate and execute promotional activity with internal groups (Ticket Sales, Corporate Partnerships, Operations, Retail) and external partners (traditional/non-traditional media outlets, community organizations).
• Coordinate and execute game theme nights, fan engagement opportunities and giveaways throughout the season.
• Develop strategy, creative and manage ordering for all promotional items, including grassroots giveaways, game night giveaways and member gifting.
• Oversee grassroots marketing initiatives and staff for community engagement events.
• Provide leadership & support for Homer’s Kids Club, Game Day Promo Team, & Mascot.
• Support in data collection/post-promotion analysis to gauge ROI of campaigns and help guide future decisions.
• Manage art, print and production requests and approvals with Creative Department in timely manner.
• Work closely to support internal marketing team and agency on execution of special projects, including promotional opportunities with Dozer Park, grassroots initiatives, events, video shoots and more.

Requirements

• B.A. Degree in marketing or related field.
• Three (3) to five (5) years marketing or related experience.
• Excellent communicator with strong writing and editing skills.
• Proactive planner with a sense of urgency, creativity, style and attention to detail.
• Experience in multitasking with multiple time-intensive projects.
• Perform under tight deadlines thinking clearly under pressure.
• Must be detail-oriented and organized.
• The ability to work well and collaborate with people in a team environment. Must possess a professional attitude and a desire to learn from a talented team.
• Previous grassroots marketing or fan engagement experience preferred.

Preferred

• Previous grassroots marketing or fan engagement experience preferred.