Director, Marketing Programs at Trulieve | Tallahassee, FL

Director, Marketing Programs

Tallahassee, FL (Remote)

Salary Not AvailableDirector/Executive10+ years exp

Posted 5 weeks ago

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Job Summary

Own theMarketing PMO and cross-functional strategy portfolio to translate plans into funded programs, track outcomes, and report to executives with clear governance and risk management.

PMO Leadership: Build a high-performing PMO, govern project delivery, and align marketing initiatives with strategic bets; manage the portfolio, budgets, and agencies.
Strategic Execution: Turn business objectives into roadmaps, quarterly reviews, and operating rhythms that drive measurable outcomes.
Cross-Functional Execution: Lead multi-team programs across marketing, digital, tech, and operations with escalation points and transparent reporting.

Job Description

Own and optimize the Marketing PMO and strategic initiatives portfolio across cross-functional teams to drive measurable business outcomes.

Strategic Planning & Business Execution
Partner with executive leadership to develop, prioritize, and execute strategic initiatives aligned with organizational goals.
Translate business objectives into actionable roadmaps, program plans, and measurable outcomes.
Drive planning processes, quarterly business reviews, and strategic operating rhythms.
Own governance and oversight of the Marketing organization's operating budget, investment portfolio, agency spend, and strategic initiative funding recommendations.
Identify risks, dependencies, and opportunities that may impact organizational priorities.
Marketing PMO & Program Portfolio Management
Lead and evolve the Marketing Project Management Office (PMO), establishing governance, standards, and best practices.
Direct oversight of all Program and Project Management resources across the Marketing organization, fostering a high-performing PMO through coaching, mentorship, resource planning, and continuous improvement of project delivery capabilities.
Oversee a portfolio of marketing, digital, and enterprise initiatives to ensure alignment with strategic objectives.

Requirements
Bachelor's degree in Business Administration, Strategy, Management, or related field.
10+ years of experience in program management, strategy, operations, marketing operations, PMO leadership, or related disciplines.
Proven experience leading transformational, enterprise-wide, cross-functional initiatives and strategic programs.
Proven experience managing multimillion-dollar portfolios and budgets.
Strong executive presence with exceptional written, verbal, and presentation communication skills.
Demonstrated ability to influence stakeholders and drive alignment without direct authority.
Experience developing executive reporting, dashboards, and business reviews.
Strong analytical, organizational, and problem-solving capabilities.

Nice to have
Master's degree (MBA or related discipline).
Experience in marketing, digital transformation, customer experience, or business operations environments.

Benefits
A comprehensive benefits package including paid time off is offered with this position.

Trulieve

2.5 Glassdoor

Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on our hub model strategy, we have become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country.

Founded in 2016

Tallahassee, Florida, USA

2.7K employees (126 in marketing)

www.trulieve.com

31% recommend to a friend

25% CEO approval