Responsibilities

• Translate business priorities into integrated marketing plans that support growth across IFA's portfolio; identify opportunities to expand audiences, increase participation, and strengthen market positioning; lead go-to-market planning for new products, programs, and strategic initiatives; prioritize marketing investments and resources to maximize organizational impact and return on investment; partner with organizational leaders to align marketing strategies with enterprise priorities; serve as the strategic marketing lead for IFA's portfolio.
• For each portfolio area, develop positioning, value propositions, and audience strategies; build integrated marketing plans from launch through post-campaign analysis; lead multi-channel campaigns across email, web, digital advertising, social media, content, video, print, partner marketing, and emerging channels; ensure consistent messaging and brand alignment across all touchpoints; oversee campaign execution with internal teams; continuously optimize campaign performance through testing and data-driven insights.
• Marketing Performance & Analytics: Establish KPIs for marketing campaigns and organizational initiatives; build dashboards and executive reporting that connect marketing performance to business outcomes; measure campaign effectiveness, audience engagement, revenue contribution, and marketing ROI; analyze customer behavior and conversion trends to identify optimization opportunities; provide strategic recommendations based on performance data and market insights.
• Cross-Functional Leadership: collaborate with Membership, Events, Education, Government Relations, Sales, Communications, and the Foundation; serve as the primary marketing advisor for assigned business initiatives; balance organizational priorities while maintaining a cohesive marketing strategy; foster collaboration, innovation, and accountability across departments; ensure marketing initiatives support enterprise-wide goals and member value.
• Team Leadership: coach, mentor, and develop marketing staff; manage agency partners and external vendors; prioritize resources across multiple initiatives; establish clear goals, expectations, and performance metrics; foster a culture of collaboration, creativity, continuous improvement, and accountability

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 7–10 years of progressive marketing experience with demonstrated success developing integrated marketing strategies that drive measurable business results.
• Experience leading product marketing, go-to-market strategy, and multi-channel campaign execution.
• Strong understanding of marketing analytics, customer segmentation, CRM platforms, marketing automation, and digital marketing.
• Proven ability to translate data into strategic recommendations and measurable business outcomes.
• Exceptional project management, communication, and organizational skills.
• Demonstrated success leading cross-functional initiatives, managing agency partners, and developing high-performing teams.