Director of Marketing & PR

Responsibilities

• Lead with Creativity and Precision: Design and execute integrated marketing, communications, and social media programs that capitalize on unique, newsworthy opportunities while leveraging unexpected moments to amplify brand visibility.
• Strategic Planning: Develop and manage quarterly marketing goals, integrated strategies, and calendars focused on expanding brand awareness, driving engagement, and increasing bookings.
• Event Marketing Excellence: Curate a dynamic event strategy aligned with quarterly objectives, blending local programming and strategic brand partnerships to deepen audience affinity.
• Media & Community Relations: Build and maintain influential relationships with media and community leaders; host press visits, assist with photo shoots, and serve as the hotel spokesperson when appropriate.
• Content & Social Media Leadership: Create and execute a robust content strategy across property websites, social channels, advertising, and email campaigns, including organic and paid initiatives.
• Market Intelligence: Stay ahead of market trends and implement changes that ensure the property remains relevant and competitive.
• Cross-Department Collaboration: Partner with department heads and business leaders to align marketing and programming recommendations with operational goals.
• F&B Marketing Integration: Work closely with Food & Beverage teams to drive traffic to outlets through targeted campaigns and activations.
• Strategic Partnerships: Forge alliances with local brands and businesses that complement the hotel’s luxury positioning.
• Brand Integrity: Ensure all communications reflect and reinforce the property’s brand identity and high-energy luxury lifestyle.

Requirements

• Ability to create newsworthy events, develop compelling story ideas, and execute successful media pitches.
• Minimum of 3 to 5 years of progressive experience in Marketing and Communications, with hospitality industry experience essential.
• Proven track record in developing and implementing marketing strategies for individual hotels, including measuring ROI and KPI performance.
• Strong presentation and communication skills, with proficiency in creative tools such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
• Demonstrated ability to build and maintain relationships with internal stakeholders (General Manager, Director of Sales, Director of Revenue, Regional Team) and external partners (media representatives, PR firms).
• Highly creative mindset with the ability to organize exclusive, brand-aligned events.
• Expertise in social media marketing and content creation across multiple platforms.
• Ability to thrive in a fast-paced, high-pressure environment while maintaining exceptional attention to detail and follow-up.
• Warm, approachable demeanor with a commitment to delivering service excellence.
• Exceptional verbal and written communication skills, with the ability to engage effectively at all organizational levels.

Benefits

• We are pleased to offer our full-time associates a comprehensive and competitive benefits package designed to support your health, well-being, and financial future.
• Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• For Employees Based in Washington: