Director of Marketing

Belton, TX (On-site)

$75K/yr – $90K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own multi-brand demand, content, and CRM-driven growth, balancing strategy, execution, and vendor management to generate leads and revenue.

  • Own multi-brand demand and content across two brands with CRM-driven lead workflows
  • Lead content creation, social strategy, and email automation while aligning with sales
  • Coordinate vendors, track performance, and optimize campaigns for lead-to-sale outcomes

Job Description

Own multi-brand demand, content, and CRM-driven growth, balancing strategy, execution, and vendor management to generate leads and revenue.

  • Responsibilities: Execute a multi-channel marketing strategy for two brands, Hot Tubs of Central Texas and POOL-ology
  • Responsibilities: Launch sales campaigns for two brands
  • Responsibilities: Build lead generation systems and tie in promotional initiatives
  • Responsibilities: Align marketing eff orts with sales team initiatives
  • Responsibilities: Lead campaign ideation, messaging, positioning, and rollout
  • Responsibilities: Coordinate with and hold marketing vendors accountable to the company initiatives
  • Responsibilities: Provide 1:1 performance reviews monthly for the marketing team
  • Responsibilities: Improve productivity and accountability
  • Responsibilities: Provide guidance to the team to follow social media algorithms and guidelines
  • Responsibilities: Create systems for content creation, tracking, and archiving
  • Nice to have: Prior experience in the pool, spa, outdoor living, or home service industry is a plus
  • Benefits: Competitive salary
  • Benefits: Paid Time Off (PTO)
  • Benefits: Paid health insurance
  • Benefits: Emergency savings account with company match
  • Benefits: 401(k) with 5% match + profit sharing program
  • Benefits: “Baby Bucks” bonus to celebrate new additions to your family
  • Benefits: Dental and vision offered
  • Benefits: A chance to build a long-term career in a growing, values-driven company
POOL-ology logo

POOL-ology

POOL-ology offers new swimming pool design and construction, as well as weekly maintenance, repairs, and renovations. POOL-ology's vision is to be the industry leader in employee happiness and customer satisfaction, and this vision embodies the driving forces behind our success. We're focused first on creating a great environment for all of our team members. We strive to create a work place filled with trust, where all team members choose team over self interests, and desire to grow both in their personal and professional lives. We believe that by creating this work environment all members of the team will be inspired to provide their best for customers during every services, relentless working to do right by the customer. With this environment, what we can achieve is unlimited.

Founded in 2014
Belton, Texas, USA
17 employees (3 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
56.1%
Direct
26.7%
Referral
5.2%
Social
11%
Paid
1%

Headcount Trend

Current headcount: ~17

Marketing Team

Marketing Team Size
2 (12% of company)
Marketing Roles Posted (Last 30 Days)
1