Responsibilities

• Own the email engine end to end: campaigns, founder newsletters, segmentation, and the lifecycle sequences that move a warm audience from content to community to purchase. For a community business, email is where the revenue lives. It is yours from day one.
• Own the CRM (GoHighLevel today), including the data, the automations, and reporting that gives the founders a clear read on performance without having to ask for it.
• Design and personally run the acquisition funnel for membership, community, and course offers: warm list to masterclass or challenge to conversion. These offers convert through relationship and education, and they behave differently than an e-commerce funnel. You need to know that difference firsthand.
• Plan, launch, and run masterclasses and paid challenges yourself in the early weeks.
• Direct paid acquisition on Meta, YouTube, and beyond as one input into the funnel.
• Lead our content seat from day one. The seat is occupied by a capable executor who knows the message and the audience. What the seat has lacked is marketing direction, a clear scorecard, and someone to grow under. You provide those.
• Direct our contracted agency, which currently executes portions of the funnel and performance work. You inherit them with full authority to keep them, restructure the engagement, or replace them. Evaluating their work is one of your first deliverables.
• Set goals, run a regular operating cadence, and hold the people and partners you direct accountable to results. We run on EOS (Rocks, scorecards, L10s). If you have not used it, you will pick it up quickly.
• Set and own social strategy across both founders' personal channels and the brand channels, executed through the content lead.
• Translate the founders' credibility and voice into marketing that still sounds like them, in his register and in hers.

Requirements

• Direct experience marketing and selling through supplement e-commerce, coaching programs and memberships, or community.
• Hands-on experience running masterclasses, webinars, or paid challenges as an acquisition mechanism, from concept through conversion.
• Depth in email and lifecycle marketing. You have built segmented sequences and campaigns that drove revenue you can point to.
• The ability to do the work personally and to direct others doing it, including judging an agency's output from firsthand knowledge of what good looks like.
• Experience setting social media strategy: organic growth and translating a founder's voice into content.
• Working fluency in a CRM and funnel platform such as GoHighLevel or HubSpot.
• A desire to build and lead direct reports, contractors, and agency partners, with prior experience setting goals and holding people accountable in any framework.
• Comfort working directly with physician and PhD founders in a health and wellness context.

Preferred

• Experience marketing across multiple brands or product lines under one strategy.
• Work history operating within FTC and health-claim constraints, such as marketing supplements, health programs, or physician-branded offers compliantly. Preferred but not required.
• Familiarity with EOS or a similar operating system.
• Experience in health, wellness, or longevity. A plus, since coaching and membership funnel experience from any industry transfers.
• Practical, current use of AI tools to speed up content, funnel testing, or reporting.