Responsibilities

• Own Xe's global paid media strategy across all paid channels - including Search, Paid Social, Display/Programmatic, App Install, Affiliates, and others - with full accountability for CAC-driven investment decisions
• Define global investment frameworks, budget allocation logic, and channel mix decisions across regions
• Set clear performance standards, playbooks, and experimentation frameworks for regional teams
• Serve as the senior performance media thought partner to Marketing, Growth, Product, and Finance leadership
• Lead and develop Performance Media Managers providing strategic direction while enabling global and local execution
• Balance global consistency with regional market nuance, regulatory requirements, and platform dynamics
• Establish a strong operating cadence: planning, performance reviews, testing readouts, and quarterly retrospectives
• Support hiring, onboarding, and capability development as the function scales
• Oversee paid media execution across platforms including Google, Apple Search Ads, Meta, TikTok, programmatic, affiliate networks, and other channels, adapting the mix as the landscape evolves
• Drive continuous optimization of: CAC / CPA, ROAS, Conversion rate, Funnel efficiency

Requirements

• 8+ years of experience in performance marketing / paid media, global or multi-regional leadership preferred
• Proven track record of scaling paid acquisition in fintech, financial services, e-commerce, marketplaces, or high-growth digital products
• Deep hands-on expertise across: Paid Search, Paid Social, App acquisition, Performance creative testing
• Strong understanding of attribution, incrementality, and performance measurement in complex environments
• Experience leading and mentoring globally distributed teams preferred
• Comfortable operating at both strategy and execution levels
• Highly analytical, data-driven, and outcome-oriented
• Strong cross-functional collaborator with the ability to influence without authority
• Advanced proficiency in platforms such as Google Ads, Meta Ads Manager, Apple Search Ads, and programmatic DSPs
• Experience with GA4, analytics platforms, attribution tools, and experimentation frameworks
• Comfortable partnering with product analytics (Amplitude), lifecycle tools (Iterable), and BI teams

Preferred

• Leadership experience mentoring globally distributed teams
• Comfortable operating at both strategy and execution levels
• Strong cross-functional collaborator with the ability to influence without authority
• Ability to operate effectively in a regulated, compliance-sensitive environment

Benefits

• Medical, Dental & Vision Insurance
• 401K Plan with Match
• Employee Stock Purchase Plan
• Paid Vacation / Sick Leave
• Hybrid Work Schedule
• Tuition Assistance
• Growth Opportunities
• Corporate gatherings, team bonding events, and much more!
• Plumm Mental Health and Wellbeing
• Volunteering day for a charity of your choice