Responsibilities

• Strategy Development
• Develop and own the member campaigns for Part D measures, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on Part D Stars performance goals, measure-level data, and organizational OKRs
• Identify and define the member data and insights needed to inform campaign strategy, working with Pharmacy and Stars teams to ensure segmentation, targeting, and personalization are based on meaningful Part D member attributes such as adherence history, medication utilization, and benefit engagement
• Campaign Development and Execution
• Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval
• Develop and manage integrated multi-channel Part D campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams
• Performance and Insights
• Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and what influenced Part D measure-level outcomes
• Work with Pharmacy and Stars teams to understand Part D performance trends and member insights and apply those learnings to refine and strengthen marketing strategy
• Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives
• Cross-Functional Partnership
• Build and maintain strong working relationships with Pharmacy, Stars, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to leadership
• Partner with Stars and behavioral insights subject matter experts to incorporate member research and behavioral findings into campaign design and messaging approach
• Engage proactively with Pharmacy and Stars leaders to stay aligned on Part D performance goals and evolving priorities

Requirements

• 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, managed care, or pharmacy benefit environment
• Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage or pharmacy benefit environment
• Working knowledge of Part D Stars measures and the specific member marketing and communications levers that drive performance improvement across each measure
• Must be available to work PST hours regularly.
• Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences
• Working knowledge of CMS Medicare marketing guidelines and regulations, with the ability to apply them independently across all member-facing materials
• Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered.
• This is a hands-on individual contributor role.

Preferred

• Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing