Responsibilities

• Develop and own the member marketing and communications strategy and plan for assigned programs, including audience rationale, segmentation approach, campaign design, channel strategy, and measurement framework, prioritizing initiatives based on program goals, performance data, and organizational OKRs
• Identify and define the member data and insights needed to inform campaign strategy, working with program and data teams to ensure segmentation, targeting, and personalization are based on meaningful member attributes rather than broad demographics
• Author all member-facing and campaign-supporting communications across formats and channels, maintaining ownership of the work from first draft through final approval
• Develop and manage integrated multi-channel programs spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams
• Define success metrics before execution begins and analyze marketing campaign performance across channels and audiences to identify what resonated with members and inform ongoing optimization
• Work with program and data stakeholders to understand performance trends and member insights and apply those learnings to refine and strengthen marketing strategy
• Present campaign strategy and marketing performance to senior leadership in clear, executive-ready narratives
• Build and maintain strong working relationships with Stars, Pharmacy, Clinical, Member Experience, Network, and Market Leadership teams, serving as the member marketing and communications partner to program leadership
• Partner with Stars and behavioral insights subject matter experts to incorporate member research, survey strategy, and behavioral findings into campaign design and messaging approach
• Engage proactively with program stakeholders to stay aligned on evolving goals and priorities, and flex into additional marketing workstreams as organizational needs evolve

Requirements

• 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage, Medicaid, managed care, pharmacy benefit, or chronic disease management
• Demonstrated ability to take a program or business strategy, translate research and behavioral insights into actionable approaches, and independently develop a comprehensive member marketing and communications plan
• Experience developing and managing integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital
• Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences
• Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered.
• Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing

Preferred

• CMS Stars Methodology: Familiarity with Stars measures and how pharmacy, CAHPS, and clinical measures interact to drive overall plan performance