Responsibilities

• Manage and report on overall marketing spend across all channels, including publisher and local media commitments
• Ensure tracking, attribution, and reporting are in place for every placement and channel before spend scales
• Deliver weekly performance reporting and ongoing campaign monitoring
• Build and execute campaigns end-to-end, from strategy and creative through launch
• Produce campaign creative in-house and maintain brand consistency across LocalVR, Luxe, and boutique hotel sub-brands
• Operate as an AI-forward, one-person team — using our existing tech stack efficiently, extending it where useful, and building net-new tools/capabilities where gaps exist

Requirements

• Proven track record managing and optimizing Paid Ad campaigns, ideally across multiple brands/properties (emphasis on Google)
• SEO experience, including technical and content-driven ranking improvement
• Hands-on design capability — able to produce email graphics, ad creative, and print-ready assets yourself, whether through AI-assisted tools like Claude Design or traditional tools like Figma, Canva, or Adobe CC
• Experience managing publisher, trade, or local media buys — and holding those partners accountable to measurable performance
• Comfortable with email/SMS marketing platforms and OTA/channel management (Airbnb, VRBO, Google Hotels)
• Experience running event-, promotion-, or contest-based campaigns is a plus
• Self-directed, comfortable with ambiguity, and excited to build systems rather than just execute a fixed playbook

Preferred

• Experience running event-, promotion-, or contest-based campaigns is a plus
• Bonus points for candidates who have used AI tools to build their own mini apps, dashboards, or automations