Responsibilities

• Own client marketing operations approach for each account, tying goals to infrastructure, toolsets, and execution plans.
• Build agency-wide frameworks, standards, and team structures that govern how marketing ops is delivered.
• Lead client workstreams as the day-to-day marketing ops owner across accounts.
• Own the client Martech stack, configuring platforms and building automations and workflows (HubSpot, Klaviyo, GA4, GTM, Whatagraph).
• Collaborate with Client Services, Creative, and Development to integrate digital work early and keep execution precise.
• Strategy alignment with Client Strategy and Pathlabs to ensure campaigns are measurable, not just run.
• Own conversion tracking, attribution infrastructure, and implementation across accounts in coordination with Development.
• Drive performance reporting that surfaces real insight, not just platform numbers.
• Lead SEO and AEO strategy and implementation across client accounts.
• Partner with Development for technical SEO, AEO during site builds, and ongoing audits and fixes.

Requirements

• 5+ years in digital marketing, marketing operations, and marketing technology with agency or in-house experience.
• Experience leading a team and managing multiple client accounts simultaneously.
• Fluency in HubSpot and the broader martech stack (Klaviyo, MailChimp, Shopify); strong GA4, GTM, and attribution knowledge.
• Hands-on experience building automations and workflows in Claude, the primary AI platform used internally.
• Proven experience in email and SMS marketing strategy, segmentation, automation, deliverability, and optimization.
• Strong understanding of paid media strategy and measurability ownership (you don’t run campaigns).
• Solid grasp of SEO, AEO, technical SEO, and emerging AI optimization techniques.
• Clear communicator and systems thinker who translates tech context for non-technical audiences and designs processes first.
• Tools & Platforms: SEMRush, GSC, SpyFu, Google Business Profile; Pathlabs, Google Ads, Meta Ads; HubSpot, GTM, Klaviyo, MailChimp, Shopify; GA4, Whatagraph, Databox; Claude; HubSpot AI; ClickUp.

Preferred

• Experience with Claude or similar AI tools beyond core martech.
• Experience leading a team and managing multiple client accounts is preferred.