Responsibilities

• Workflow Optimization: Map, build, and enforce standard operating procedures (SOPs) to streamline project requests from VPs to centralized shared services.
• Resource & Traffic Management: Design and oversee the intake, prioritization, and capacity-planning systems for shared creative, PR, and digital production teams.
• MarTech Ecosystem Integration: Manage the shared marketing technology footprint, ensuring tools like enterprise project management platforms, digital asset managers, and analytics dashboards are fully integrated and adopted across all brands.
• Marketing & Onboarding Playbooks: Create and execute universal marketing integration playbooks as needed to ensure streamlined processes and support are in place across the system
• Vendor & Agency Synergy: Identify opportunities to consolidate vendor contracts, software licenses, agency retainers, and production procurement cross-brand to maximize corporate purchasing power.
• Cross-Brand Knowledge Sharing: Establish recurring communication rhythms and centralized repositories to share historical campaign data, best practices, and winning franchise strategies among the brand teams
• International Franchise Marketing: Develop marketing strategy and support systems for international partners across portfolio

Requirements

• Professional Background: 6–8+ years in marketing, with at least 3 years explicitly ideally within a multi-brand corporate structure or a fast-paced, high-volume advertising agency.
• Process Engineering Mindset: Proven track record of auditing fragmented workflows and successfully implementing standardized SOPs that eliminated operational friction between strategy and production teams.
• Systems Expertise: Advanced, administrative-level experience deploying and managing enterprise project management tools (e.g., Asana, Monday.com, Smartsheet) and enterprise Digital Asset Management (DAM) platforms.
• Diplomatic Leadership: Exceptional stakeholder management skills with a demonstrated ability to navigate competing priorities among high-level divisional leaders objectively and collaboratively.
• Industry Context: Experience within multi-concept hospitality, franchise networks, or retail groups is highly preferred.

Preferred

• Industry Context: Experience within multi-concept hospitality, franchise networks, or retail groups is highly preferred.