Responsibilities

• Own the primary commercial success metric for marketing in the region: total qualified pipeline value generated across all brands.
• Set and maintain clear pipeline, growth marketing and brand marketing targets in collaboration with the SVP, North America, brand MDs, and sales leadership.
• Ensure marketing activity across all brands is focused on commercial outcomes, with clear attribution, reporting, and accountability.
• Act as the primary marketing voice in regional commercial reviews and leadership discussions.
• Own and manage a discretionary regional marketing budget, separate from and in addition to each brand's own marketing budget.
• Deploy this investment against the highest-impact opportunities across the portfolio, whether that is co-investment in a specific brand campaign, a cross-brand initiative, market-level brand building or a specific ICP or vertical.
• Make investment decisions based on commercial rigor: expected pipeline contribution, ICP alignment, and market opportunity.
• Manage agency, vendor and partner relationships as required to support regional initiatives.
• Lead the development of a coherent brand strategy for North America, working collaboratively with each brand's marketing function, the SVP, North America, and the Group Brand and Communications team.
• Define and drive the positioning of Wireless Logic as the group brand of authority in the US, including its presence in analyst rankings, third-party review platforms, industry publications, and LLM discovery environments.

Requirements

• 10 or more years of senior marketing leadership, with a strong track record in enterprise B2B technology, connectivity, telecom, IoT, or SaaS environments.

Nice to have

• Experience with AI-driven buyer discovery, LLM visibility, and modern B2B digital marketing.
• Established network and credibility in the US enterprise technology or (ideally) the connectivity market.
• Experience operating across multiple brands, business units, or GTM motions simultaneously.

Benefits

• Full training, ongoing support, and the tools to help you thrive and grow in your role.
• ❤️ We’re a company with heart. We genuinely care about our people and make sure everyone feels valued, respected, and part of the family.