Director of Marketing - North America @MYTHERESA at Mytheresa | Niagara Falls, NY

Mytheresa

Director of Marketing - North America @MYTHERESA

Niagara Falls, NY (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the North America growth engine by setting the strategy, owning a multi‑channel acquisition plan, and driving lifecycle programs to lift LTV in luxury retail.

Growth Strategy & Leadership: Own the annual plan, align to revenue, and surface trends to expand NA footprint.
Acquisition & Channel Leadership: Manage a multi‑million dollar budget across paid search, social, affiliates, retargeting, and SEO.
CRM, Brand & Analytics: Build email/SMS/loyalty programs with Personal Shopping and implement ROMI metrics for exec reviews.

Job Description

Responsibilities

Drive Strategic Growth: Formulate the annual marketing strategy aligned with revenue targets, identifying emerging market trends to scale our North American footprint.
Scale Digital Acquisition: Own a multi-million dollar budget and lead performance marketing across paid search, paid social, affiliate networks, retargeting, and organic SEO channels.
Elevate CRM & Retention: Develop sophisticated lifecycle marketing strategies (email, SMS, loyalty) and partner with Personal Shopping to maximize Customer Lifetime Value (LTV).
Champion Brand Activations: Oversee high-impact brand campaigns, influencer partnerships, and experiential activations while ensuring total consistency of our premium luxury voice.
Lead Advanced Analytics: Establish rigorous KPI and reporting frameworks to measure return on marketing investment (ROMI) and present data-driven insights to executive leadership.
Inspire Team Excellence: Recruit, mentor, and cultivate a high-performing marketing department rooted in a culture of accountability, innovation, and cross-functional collaboration.

Requirements

8+ years of progressive digital marketing experience
3+ years in a leadership role within luxury retail, fashion, beauty, or premium e-commerce
deep expertise across digital acquisition frameworks
modern CRM systems
performance data optimization
understanding of high-net-worth (HNWI) consumer behavior
omnichannel customer journeys
elite client cultivation
proven track record of managing multi-million dollar marketing budgets
experience with top-tier external agencies
exceptional analytical and communication skills
ability to translate complex data into compelling strategic narratives
cross-functional collaboration with Creative, Events, Personal Shopping, and Executive Leadership teams

Benefits

Paid time off
Special leave of absence
Language and e-learning courses
Staff discount of up to 30%
Discounted membership for selected sports platforms & gyms
401K Plan
Medical & dental insurance
Life insurance
Long-term disability insurance
Medical leave family coverage

Mytheresa

Mytheresa is a leading luxury multi-brand digital platform. Founded as a boutique in 1987, Mytheresa launched online in 2006 and offers ready-to-wear, shoes, bags and accessories for womenswear, menswear, kidswear as well as lifestyle products and fine jewelry. The highly curated edit of up to 250 brands focuses on true luxury brands such as Bottega Veneta, Brunello Cucinelli, Dolce&Gabbana, Gucci, Loewe, Loro Piana, Moncler, Prada, Saint Laurent, The Row, Valentino, and many more. Mytheresa’s unique digital experience is based on a sharp focus on high-end luxury shoppers, exclusive product and content offerings, leading technology and analytical platforms as well as high quality service operations. Mytheresa is part of LuxExperience, the leading digital, multi-brand luxury group and reported €988.5 million GMV in fiscal year 2025.

Founded in 2006

Aschheim, Bavaria, DEU

1.3K employees (361 in marketing)

www.mytheresa.com