Responsibilities

• Lead the development and execution of the company’s NA portfolio marketing strategy and ensure alignment with business goals and market trends.
• Lead the development and enhancement of our seasonal team, focusing on key categories within the On Premise.
• Build cross-brand partnerships and ensure that all marketing activities resonate with target consumers.
• Provide leadership and mentorship to the NANL Chain Manager, empowering innovation and professional growth.
• Lead team meetings and support performance reviews.
• Collaborate with portfolio managers to develop creative marketing campaigns across digital, print, social media, radio, and experiential marketing.
• Collaborate with NA suppliers, customers, and vendors to develop effective marketing programs, POS materials, and brand activations.
• Manage the NA and Special events budget to maximize ROI across marketing activities.
• Serve as liaison between Sales & Graphics to ensure quality execution and communication.
• Oversee and maintain records for all special events including contract negotiations, event planning, financial management, sales, marketing initiatives, and post-event reporting.

Requirements

• Proven ability to create and implement marketing strategies that drive brand equity and sales growth in a competitive market.
• Strong leadership and team management skills with experience in motivating and guiding teams to achieve goals.
• Expertise in brand development, consumer engagement, and market positioning within the beverage alcohol industry.
• Proficient in analyzing sales data to identify trends, measure program effectiveness and make data-driven decisions.
• Excellent verbal and written communication skills, with the ability to influence internal stakeholders and external partners.
• A creative mindset with the ability to think outside the box and deliver innovative solutions to enhance brand visibility and consumer engagement.
• Strong financial acumen with experience managing budgets.
• Experience working with suppliers and vendors to execute marketing campaigns and POS materials.
• Education/Training/Experience Bachelor’s degree in marketing, business, or a related field.
• Experience in the beverage alcohol industry is highly preferred.
• Understanding of digital marketing, social media, and influencer marketing strategies.

Preferred

Benefits