Director of Marketing

Responsibilities

• Reporting directly to the President and CEO, this position may be based in NCE’s Sacramento, Richmond, Oakland, or Anaheim, California office, or our Reno or So. Lake Tahoe, Nevada office.
• Marketing Strategy: Develop and manage annual marketing plans and budgets that focus on the firm’s key service areas and geographic regions.
• Brand Management: Oversee the firm’s visual identity, website, and social media presence to ensure consistent and professional messaging.
• Proposal Management: Lead the team in preparing high-quality proposals and interview presentations for public and private sector projects. Can lead strategy and messaging and transition NCE to next level.
• AI and Digital Marketing: Understanding of AI applications and future digital marketing strategies.
• Market Intelligence: Track industry trends, competitor activities, and upcoming project leads in the CA and NV infrastructure and environmental markets. Responsible for Client Management System which tracks client/opportunity leads and RFP Go-No Go process & progress, as well as maintenance of NCE’s CMS database.
• Internal Communication: Keep leadership informed of marketing progress and performance using clear metrics, such as proposal win rates.
• Strategic Business Development: Develop and lead NCE’s overall business development vision for federal, state and local agencies and key private sector clients.
• Business Development Support: Assist technical staff in identifying new client opportunities, maintaining relationships with existing clients and partners, and ensure business development activities are focused, strategic and effective.
• Visibility: Ensure engagement at tradeshows, industry events, and key associations that is impactful.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related technical field.
• Experience: 10-15 years of marketing experience, specifically within the Architecture, Engineering, or Construction (AEC) industry for public sector clients and procurement process. Understanding of capital improvement programs and infrastructure funding. Leadership of major proposals ($1m+ fee).
• Technical Skills: Understanding of Adobe Creative Suite (InDesign, Photoshop), CRM systems, Microsoft Office. Knowledge of Ajera a plus.
• Soft Skills: Strong interpersonal skills, collaborative, organized and responsive.
• Strong writing and editing skills; ability to manage multiple deadlines and work with various personalities.
• Can facilitate competing demands for proposal resources.
• Big picture thinker, can think outside the box, willing to adjust status quo as needed.
• Regional Knowledge: Understanding of CA and NV public works procurement and regional industry organizations like APWA and CSAC/CalCities. Networking and sales experience in this region required.
• Travel to and active participation in all offices is required.