Responsibilities

• Develop and execute annual and long-range marketing strategies aligned with company objectives.
• Support integrated marketing initiatives that strengthen brand awareness, generate qualified traffic, and increase home sales.
• Participate in business planning, product positioning, pricing discussions, and community launch strategies.
• Continuously evaluate industry trends, consumer behavior, competitive positioning, and emerging technologies to identify opportunities for innovation.
• Work closely with the Vice President of Marketing to support stewardship of the Neal Communities brand by ensuring consistency across all customer-facing communications.
• Coordinate messaging, visual identity, brand standards, and creative execution across all marketing channels.
• Collaborate with internal stakeholders and external agency partners to develop compelling marketing campaigns and promotional materials.
• Ensure all marketing initiatives accurately reflect the Company’s commitment to quality, customer experience, and innovation.
• Assist in driving the Company’s digital marketing strategy, including website content, paid digital advertising, email marketing, CRM initiatives, social media, and marketing automation.
• Facilitate the customer lead nurturing strategy from initial inquiry through purchase in partnership with the Sales team.
• Develop and maintain rolling 3-, 6-, and 12-month integrated marketing calendars.
• Collaborate with Sales Leadership to optimize customer journeys by improving engagement, personalization, and conversion throughout the sales funnel.
• Evaluate and implement emerging marketing technologies, including AI-powered marketing tools that improve efficiency and customer engagement.
• Partner with the Vice President of Marketing to lead marketing efforts for all active and future communities, ensuring successful launches and sustained sales momentum.
• Develop marketing strategies supporting new community openings, model grand openings, promotions, and special events.
• Collaborate with Sales Leadership to create community-specific marketing initiatives that maximize sales opportunities.
• Coordinate the development of collateral, signage, displays, photography, videos, floor plans, site plans, and other marketing assets.
• Work closely with Neal Communities leadership on public relations initiatives that enhance the Company’s reputation and visibility.
• Collaborate with the Vice President of Marketing on press releases, media relationships, earned media opportunities, community outreach, and corporate communications.
• Ensure consistent messaging across all corporate communications, templates, presentations, and branded materials.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of progressive marketing leadership experience, preferably in homebuilding, residential real estate, or a related industry.
• Proven experience leading integrated marketing campaigns across traditional and digital channels.
• Strong understanding of CRM platforms, marketing automation, digital analytics, SEO/SEM, paid media, email marketing, and social media strategy.
• Experience managing marketing budgets and agency relationships.
• Demonstrated success leading and developing marketing professionals.
• Strong analytical skills with the ability to translate data into actionable business strategies.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Highly organized with exceptional project management and leadership abilities.

Benefits

• Outstanding Benefits - Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• PTO & Paid Holidays
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(k) with Company Matching Contributions
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Employee Service Awards
• Vendor Discount Program