Director of Marketing at MINIAT HOLDINGS LLC | Chicago, IL | $160K/yr – $207K/yr

MINIAT HOLDINGS LLC

Director of Marketing

Chicago, IL (On-site)

$160K/yr – $207K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the brand, growth, and cross-channel marketing engine for a B2B/B2C foods business, with clear ownership of strategy, portfolio, and eCommerce, plus a data-driven, ROI-focused approach to activation.

Brand stewardship and portfolio strategy across consumer and trade channels
Integrated marketing planning and cross-functional alignment with Sales, Growth & Innovation, Finance, and Supply Chain
Direct leadership of marketing ops, eCommerce, and agency/budget management to hit revenue and ROAS targets

Job Description

Responsibilities

The Director of Marketing is a brand builder, commercial leader, and key member of the South Chicago Packing Leadership Team, responsible for driving profitable growth across all channels and classes of trade.
Reporting directly to the President, this role owns the integrated marketing strategy and execution across the full marketing mix – including brand, portfolio, innovation, media, and activation inclusive of e-commerce channels - ensuring alignment with business objectives and measurable outcomes.
This role serves as a strategic leader within the organization, partnering closely with Sales, Growth & Innovation, Finance, and Supply Chain leadership to align marketing with enterprise priorities and drive cross-functional results.
The Director of Marketing is also responsible for building and leading a high-performing marketing organization, including:
Brand & Portfolio Strategy: Serve as brand steward, ensuring consistent identity, positioning, and messaging across all touchpoints
Category, competitive, and growth strategy; develop and execute unified B2B and B2C marketing plans aligned to business objectives
Own annual and quarterly integrated marketing plans across media, PR, promotions, and activations (consumer and trade)
Shape portfolio and segmentation strategy in partnership with Sales and Growth & Innovation
Lead packaging art design, partnering with external design agencies to manage development and execution of packaging for line extensions and new-to-market innovation launches, ensuring alignment with brand guidelines and timely delivery of final production-ready artwork
Communication & Channel Marketing: Lead B2B and B2C communication and media strategy across owned, earned, and paid channels
eCommerce & Digital Growth: Lead direct-to-consumer (DTC) and e-commerce channels, including platform revenue, conversion optimization, and digital merchandising used across digital platforms
Innovation: Partner with Growth & Innovation to develop a multi-year innovation pipeline aligned to strategy and financial goals
Data, Analytics & Insights: Lead use of syndicated and internal data to track brand, category, and competitive performance
Agency & Budget Management: Own agency relationships and marketing budget across B2B and B2C
Team Leadership & Development: Lead, coach, and develop the marketing organization
Revenue Delivery: Deliver annual revenue objectives aligned to the company’s operating plan across B2B and B2C channels
eCommerce Performance: Improve ROAS across eCommerce platforms and grow key digital metrics
Campaign Effectiveness: Deliver against defined campaign objectives across reach, engagement, lead generation, and conversion

MINIAT HOLDINGS LLC

The Miniat Family of Companies are 5th generation, family-owned businesses who are Driven to Serve® our customers, employees, and communities. Ed Miniat LLC, located in South Holland, IL, produces sous vide-cooked beef, pork, and poultry for multi-unit restaurant chains in the U.S. and global CPG companies.South Chicago Packing LLC, located in Chicago, IL, produces animal-based oil, shortening, and wax products used in a variety of food and non-food applications.

South Holland, Illinois, USA

76 employees

www.MiniatHoldings.com