Director of Marketing

Responsibilities

• Social & Digital Media Implement the brand's social strategy and voice across Instagram, Facebook and TikTok. Lead content planning, influencer and creator partnerships, and community management. Give franchisees guidelines, templates, content and a content calendar so local posts stay on brand. Manage social media agency partner and use data to shift spend toward what performs. Oversee paid search, paid social, plus the website. Work with the loyalty team to grow rewards membership and repeat visits through digital channels. National Marketing Programs Lead national programs such as froyo cakes, catering, 3PD, and acai from inception to launch and beyond. Lead campaigns from brainstorming to creative briefs to launch across in-store and digital, working directly with our in-house creative team. Make sure every location has what it needs to run each program, including guides, timelines and POP Work closely with the Operations team on all operational implementations which includes franchisee trainings and webinars. Present new program launches at our national franchisee convention. Promotions & Campaigns Plan and run national promotions, limited-time offers and partnerships, such as National Frozen Yogurt Day and holiday events. Model the cost and expected return of every promotion before launch. Recap results after each promotion and use them to plan the next one.

Requirements

• Bachelor's degree in marketing, communications, business or a related field
• 8+ years of marketing experience, with 3+ years leading independent programs
• Experience running national, multi-channel campaigns for a consumer brand
• Hands-on knowledge of social media, paid digital and analytics tools
• Experience managing a budget and agency partners
• Strong writing, presentation and cross-team skills

Preferred

• Experience in restaurants, QSR, franchising or food and beverage
• Experience working with franchisees or a franchise advisory council (FAC)

Benefits

• Health, dental and vision insurance; 401(k); paid time off
• Hybrid office hours (subject to change at any time)