Director, Marketing and Member Communications

Responsibilities

• Own the member marketing and communications strategy for CAHPS, HOS, and Part D, including the development, maintenance, and ongoing optimization of annual strategic plans
• Regularly present strategies, priorities, and recommendations to executive leadership and key stakeholders to ensure organizational alignment
• Develop and maintain annual communications roadmaps and tactical plans supporting CAHPS, HOS, and Part D objectives, including campaign priorities, communication calendars, outreach activities, and performance goals
• Evaluate broader member communication activities, business initiatives, operational changes, and member-facing touchpoints across the organization to ensure CAHPS, HOS, and Part D communication strategies are coordinated, reinforce organizational priorities, and minimize member friction or communication fatigue
• Develop and execute integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams
• Author all member-facing and campaign-supporting messaging and content across formats and channels, maintaining ownership of the work from first draft through final approval
• Define success metrics before execution begins and analyze campaign performance, member engagement, and outcome trends across audiences to identify what resonated with members and what influenced Part D, CAHPS, HOS, and other Stars-related outcomes
• Work with Pharmacy, Stars, and Data teams to understand performance trends and member insights and opportunities for improvement and apply those learnings to strengthen communications strategies
• Evaluate the impact of communications on member participation, adherence, experience, and other quality-related outcomes and recommend improvements based on results
• Present campaign strategies and marketing performance to senior leadership in clear, executive-ready narratives

Requirements

• 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage or managed care
• Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage environment
• Demonstrated experience developing member marketing and communications strategies designed to improve healthcare-related outcomes, member experience, participation, adherence, preventive care utilization, care gap closure, CAHPS, HOS, HEDIS, or comparable quality measures
• Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences
• Working knowledge of CMS Medicare marketing guidelines and regulations, with the ability to apply them independently across all member-facing materials
• Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered

Preferred

• Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing