Responsibilities

• Partner with CMO and Finance to support marketing and audience inputs.
• Set and execute the integrated, multi-year and annual marketing and media strategy
• Write integrated marketing briefs for internal and agency use
• Maintain a dynamic segmentation framework and set audience-specific goals
• Lead media strategy and buying with expertise spanning paid media, search, social and SEO / AEO.
• Lead access-and-growth campaigns for the free-admission programs
• Expand reach to younger and local communities and Spanish-speaking and Latinx audiences
• Oversee institutional digital marketing strategy
• Support earned-revenue growth across attendance, membership, retail and food & beverage

Requirements

• Bachelor's degree required; advanced degree a plus
• 5–7 years in marketing leadership, including ownership of an integrated marketing function
• Proven experience in audience strategy and segmentation, with direct accountability for attendance or demand targets
• Demonstrated command of attendance or demand forecasting, and of the attribution that connects marketing activity to outcomes
• Experience managing operating budgets
• Team leadership experience, including managing managers

Benefits

• Medical, Dental, Vision, 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world-renowned museums across the city and nationally
• Pet insurance and discounted membership for Citibike