Director, Marketing and Media Strategy

New York City, NY (On-site)

$130K/yr – $140K/yrDirector/Executive5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the integrated marketing function with a focus on audience strategy, segmentation, and demand targets while leading media planning, growth campaigns, and revenue-related marketing efforts.

Own integrated marketing strategy and audience segmentation across attendance targets
Lead media, growth campaigns, and demand generation tied to outcomes

Job Description

Responsibilities

Partner with CMO and Finance to support marketing and audience inputs.
Set and execute the integrated, multi-year and annual marketing and media strategy
Write integrated marketing briefs for internal and agency use
Maintain a dynamic segmentation framework and set audience-specific goals
Lead media strategy and buying with expertise spanning paid media, search, social and SEO / AEO.
Lead access-and-growth campaigns for the free-admission programs
Expand reach to younger and local communities and Spanish-speaking and Latinx audiences
Oversee institutional digital marketing strategy
Support earned-revenue growth across attendance, membership, retail and food & beverage

Requirements

Bachelor's degree required; advanced degree a plus
5–7 years in marketing leadership, including ownership of an integrated marketing function
Proven experience in audience strategy and segmentation, with direct accountability for attendance or demand targets
Demonstrated command of attendance or demand forecasting, and of the attribution that connects marketing activity to outcomes
Experience managing operating budgets
Team leadership experience, including managing managers

Benefits

Medical, Dental, Vision, 403(B) elections
Generous PTO benefits
Commuter benefits - parking and mass transit
Admission to world-renowned museums across the city and nationally
Pet insurance and discounted membership for Citibike

Whitney Museum of American Art

The Whitney seeks to be the defining museum of 20th- and 21st-century American art. The Museum collects, exhibits, preserves, researches, and interprets art of the United States in the broadest global, historical and interdisciplinary contexts. As the preeminent advocate for American art, we foster the work of living artists at critical moments in their careers. The Whitney educates a diverse public through direct interaction with artists, often before their work has achieved general acceptance.See the latest job and internship postings on our website here: https://whitney.org/about/job-postings

Founded in 1930

New York, New York, USA

474 employees (158 in marketing)

www.whitney.org