Responsibilities

• Drives requirements for design & implementation of advanced measurement methodologies — including attribution models, incrementality testing, mixed media modeling (MMM) to evaluate marketing effectiveness at scale.
• Applies privacy-first measurement approaches, ensuring data governance and compliance standards are embedded across all measurement practices.
• Leverages modern marketing data stacks, analytics platforms, and AI-driven measurement tools to build scalable, future-ready data pipelines and reporting infrastructure.
• Translates complex measurement insights into clear, executive-ready strategic recommendations that directly influence leadership prioritization and investment decisions.
• Leads adoption of new measurement systems and standards across large, cross-functional marketing organizations, driving behavior change and building trust in data-driven decision-making.
• Drives large scale (e.g., features spanning multiple semesters) planning and provides solutions for large, complex projects by seeking to identify key milestones, providing deep subject matter expertise into developing plans, and leading team discussions.
• Tracks deliverables and timeliness. Proactively identifies and resolves blockers, opportunities, and risks to ensure implementation. Orchestrates program deliverables and requirements across senior/executive stakeholders.
• Gathers information on highly complex product scenarios by researching and interviewing people about impacts of potential changes.
• Uses business knowledge and technical expertise to analyze the work of the Marketing team to identify potential future business opportunities.
• Oversees the development and execution of processes and procedures to drive efficiency and improve effectiveness by providing input and giving feedback to others. Ensures compliance of Marketing Measurement products/programs, policies, and across projects.