Drive Marriott's enterprise marketing measurement program, owning end-to-end analytics, causal inference, and leadership of a high-performing team to inform executive decisions.

• Lead end-to-end marketing measurement initiatives across channels, including marketing mix modeling, attribution, incrementality testing, and ROI analysis, to evaluate and optimize marketing investments.
• Translate complex analytical findings into clear, compelling narratives and strategic recommendations tailored for senior leadership and executive audiences.
• Design and apply causal inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, instrumental variables) to isolate incremental impact and inform decision-making.