Responsibilities

• Lead creative direction for Maymont's core brand assets across all communications, events, experiences, and campaigns; serve as the primary voice for visual identity across the organization
• Develop and execute innovative annual and multi-year marketing strategies that strengthen community presence, build engagement, and support Maymont's mission and objectives
• Design and oversee the production of promotional materials in a variety of digital and print media for a range of target audiences, seamlessly balancing multiple projects at a time
• Enhance organizational voice and messaging across platforms — print, web, digital, and physical/on-site signage — ensuring brand consistency across all touchpoints
• Serve as the strategic and creative visionary for the Maymont brand experience, leading plans for campaigns, events, programs, and initiatives
• Create, implement, and measure communications initiatives, including SEO/SEM campaigns, to enhance Maymont's image and position among Richmond's cultural organizations and attractions
• Collaborate with key internal stakeholders on crafting messaging and content aligned with brand reputation strategies
• Build relationships with media outlets and community partners; apply creative approaches to public relations efforts
• Track and analyze media coverage to assess the effectiveness of public relations strategies and identify opportunities for improvement
• Conduct market research and peer benchmarking to expand Maymont's presence and engagement strategy

Requirements

• Bachelor's degree in graphic design, marketing, communications, or a related field required; advanced degree preferred
• Minimum of 7–10 years of experience in marketing, brand, or communications, with at least 2–3 years in a management or leadership role
• Familiarity with design software such as: Adobe Creative Suite: InDesign, Illustrator, Photoshop, After Effects
• Experience with print production and managing print vendors
• Knowledge of SEO/SEM, web analytics tools, and digital/social media platforms
• Video editing, HTML, CSS, WordPress, Sprout Social, and environmental design experience a plus
• Experience with CRM systems and nonprofit fundraising software (Blackbaud a plus)
• Must be able to pass a background check
• Valid driver's license required with reliable transportation to and from Maymont

Preferred

• Experience with or deep passion for arts and culture, horticulture, or environmental conservation is a plus
• Video editing, HTML, CSS, WordPress, Sprout Social, and environmental design experience a plus
• Knowledge of SEO/SEM, web analytics tools, and digital/social media platforms

Benefits

• This position offers a comprehensive benefits package, including paid time off and health, dental, vision, disability, and life insurance.