Responsibilities

• Provide leadership for your team and the larger organization. Engage in strategic planning, analysis and decision making as a member of the senior leadership team committed to achieving organizational goals and budgetary needs. Communicate thoroughly and regularly with all of your staff to share senior level directon and cross-departmental information. Coach and guide your staff to understand and focus on achieving organizational goals and objectives.
• Focus on strategic goals, likewise aligning staff through coaching and guidance on the big picture
• Communicate and collaborate in forthcoming, open, fact-based and collaborative manner
• Develop and propose activities and initiatives for consideration that are aligned with goals and sustainability
• Pursue data-based planning, tracking, analysis and reporting of results
• Lead through purposeful, deliberate, directive management (lead from the front)
• Practice judicious, firm and steady human resource and financial oversight
• Lead creative direction for Maymont's core brand assets across all communications, events, experiences, and campaigns; serve as the primary voice for visual identity across the organization
• Develop and execute innovative annual and multi-year marketing strategies that strengthens community presence, builds engagement, and supports Maymont's mission and objectives
• Design and oversee the production of promotional materials in a variety of digital and print media for a range of target audiences, seamlessly balancing multiple projects simultaneously

Requirements

• Bachelor's degree in business, marketing, communications, or a related field required; advanced degree preferred
• Minimum of 7–10 years of experience in marketing, brand, or communications, with at least 2–3 years in a management or leadership role
• Familiarity with design software such as: Adobe Creative Suite: InDesign, Illustrator, Photoshop, After Effects
• Experience with print production and managing print vendors
• Knowledge of SEO/SEM, web analytics tools, and digital/social media platforms
• Video editing, HTML, CSS, WordPress, Sprout Social, and environmental design experience a plus
• Experience with CRM systems and nonprofit fundraising software (Blackbaud a plus)
• Must be able to pass a background check
• Valid driver's license required with reliable transportation to and from Maymont
• Proven ability to design and execute marketing and communications strategies with strong creative, strategic, analytical, and organizational skills

Preferred

• Experience with or deep passion for arts and culture, horticulture, or environmental conservation is a plus
• Crisis communication a plus
• Asana knowledge a plus

Benefits

• This position offers a comprehensive benefits package, including paid time off and health, dental, vision, disability, and life insurance.