Director of Marketing

Longboat Key, FL (On-site)

$109K/yr – $146K/yrDirector/ExecutiveFull time

Posted 2 weeks ago

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Job Summary

Own a hotel marketing function that drives revenue through a full stack of strategy, cross‑functional planning, brand guardianship, digital presence, and demand generation partnerships.

Own the annual marketing plan and cross‑functional strategy with Sales, Revenue Management and GM to hit topline revenue and RevPAR goals
Lead marketing execution across digital presence, campaigns, partnerships and OTA strategy to maximize revenue opportunities
Drive monthly performance reviews and adapt the plan with finance and ownership for rapid course correction

Job Description

Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives
Partners with the Vice President of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives
Develops and oversees the execution of marketing strategy that aligns with hotel goals and positioning to achieve topline revenue and RevPar/share-of-wallet goals
Oversees management of all internal and external communications through digital presence, including but not limited to property website, third party channels and social media while maintaining brand integrity
Identifies incremental marketing opportunities ranging from partnerships, third-party sites and CVBs
Articulates campaign performance regularly to General Manager, Sales + Revenue Management leaders and Ownership
Leads a team of marketing professionals to execute strategies
Develops overarching marketing strategy including marketing plans and property email strategy to overall hotel marketing budgets for the hotel/group of hotels they support to align with business priorities, in consultation with General Manager(s)
Oversees execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized
Cultivates partnership and active participation in demand generation strategy development (SMR)
Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance
Leads repositioning efforts in partnership with Area Team, GM and hotel executive team
Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-though of continent and brand promotions and campaigns
Partners with Revenue Management to develop and execute promotional strategy efforts
Supports group lead generation efforts
Runs, reviews, analyzes and clearly articulates to stakeholder’s and owners the key marketing reports with the ability to quickly adapt and adjust strategy accordingly
Manages internal and external partners to verify deliverables are executed to support hotel strategy
Develops and sets the annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and align with hotel positioning
Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews and media investments in collaboration with MDS or agency

2-year degree from an accredited university in Business Administration, Sales, or related major; 2 years’ experience in Hospitality Sales, Spa Sales or a comparable professional area
4-year bachelor's degree in Business Administration, Sales, or related major; 1 year experience in Hospitality Sales, Spa Sales or a comparable professional area

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park