Director of Marketing

Responsibilities

• - Lead the development of compelling, brand-consistent proposals, marketing materials, and sales collateral that support business development efforts.
• - Drive our digital marketing strategy, including our website, email marketing, social media, and other digital channels.
• - Develop creative content and manage an integrated marketing and content calendar.
• - Create and execute public relations strategies supporting new projects and real estate developments.
• - Establish marketing KPIs, analyze campaign and digital performance, and recommend opportunities for improvement.
• - Develop marketing initiatives surrounding the company's physical move, positioning it as an opportunity to showcase our integrated construction capabilities.
• - Develop and launch strategies for introducing and positioning sub-brands.
• - Manage outside marketing partners and resources, including graphic designers, marketing technology, and other creative vendors.
• - Oversee company brand standards, messaging, and the organization of brand assets.
• - Provide regular marketing updates, strategies, and results to the President, leadership team, and general managers.

Requirements

• - Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• - 6+ years of experience in marketing, advertising, public relations, or a related discipline.
• - Experience with brand strategy, website management, digital marketing analytics, and content development.
• - Strong project management skills with the ability to manage multiple priorities, deadlines, and budgets.
• - Experience managing employees as well as outside creative and marketing partners.
• - Experience with Excel, Google Analytics, and marketing automation platforms.
• - Strong written and verbal communication skills.
• - Creative, innovative, curious, and results-driven mindset.
• - Experience within construction is a plus.

Preferred

• - Ability to mentor and develop a marketing team
• - Public relations or media relations experience