Responsibilities

• Define and execute the marketing and communication strategy in alignment with our overall growth plan.
• Own the marketing plan end-to-end — from strategic direction through execution — to generate leads and drive brand awareness.
• Collaborate with other teams to promote offerings and support new site openings.
• Inform clients and prospects of products and services through creative marketing strategies.
• Assist with local store marketing (LSM) efforts, including grand openings, community engagement, and location-specific promotions to drive traffic at the store level.
• Evaluate the effectiveness of marketing efforts and measure ROI across campaigns and channels, using data to inform ongoing strategy.
• Track and report on performance across all marketing campaigns, using data to inform strategic decisions.
• Evaluate and develop marketing strategies, planning, and positioning for the company as it continues to scale.
• Manage the marketing budget, ensuring efficient allocation of spend across channels and campaigns.
• Oversee brand consistency and positioning across all customer touchpoints, including digital, print, and in-location signage.

Requirements

• Bachelor's Degree in Marketing or related field
• 6+ years of marketing experience, preferably in a retail environment, Car wash industry preferred.
• 2+ years' professional experience in social media, brand management.
• Extensive knowledge of marketing strategies, channels, and branding.
• Experience in retail environments, new site promotions and grand opening events.
• Strong strategic thinking, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management & organizational abilities.
• Proficient with analytical tools (Google Analytics, Facebook Analytics, etc.)
• Ability to travel up to 25% of the time.

Benefits

• 401(k) Match — we invest in your future
• Health Benefits/HSA
• Vision & Dental Coverage
• Life Insurance
• Paid Vacation
• Paid Sick Time
• Employee Discount Program
• Employee Assistance Program (EAP)