Director Of Marketing

Responsibilities

• Partner with executive and operational leadership to develop and execute marketing strategies that support business growth and brand direction.
• Lead the development and execution of integrated marketing plans, campaigns, promotions, and initiatives that drive traffic, sales, and guest engagement.
• Establish marketing KPIs and success measures aligned with revenue, traffic, guest frequency, and loyalty goals.
• Monitor industry trends, guest behavior, and competitive activity to identify opportunities and inform marketing strategy.
• Oversee marketing execution across digital, social media, email, local store marketing, promotions, and community engagement channels.
• Develop strategies that strengthen guest relationships, increase brand awareness, and build long-term guest loyalty.
• Establish and support local store marketing initiatives that connect restaurants with their communities and drive local traffic.
• Own and manage the overall marketing budget, ensuring strategic allocation of resources to maximize return on investment.
• Lead, coach, and develop the marketing team while building strong external agency and vendor partnerships.
• Partner cross-functionally with Operations, Finance, HR, Training, and Culinary to align marketing initiatives with business priorities and operational goals.

Requirements

• 5+ years of progressive marketing leadership experience, in a hospitality, franchise, or retail environment.
• Proven ability to develop marketing strategies that drive traffic, sales growth, and guest loyalty.
• Experience managing marketing budgets and agency/vendor relationships.
• Strong understanding and experience with social media, digital platforms, local store marketing, and guest engagement.
• Highly analytical, with the ability to turn data and insights into actionable strategies.
• Strong leadership, communication, and cross-functional collaboration skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Benefits

• Competitive salary based on experience
• Comprehensive Medical, Dental, and Vision Insurance
• Company-Paid Short-Term Disability and Life Insurance
• 401(k) with Company Contribution up to 4%
• Paid Time Off & Flexible Scheduling
• Generous Employee Dining Discounts
• Tuition Reimbursement Program