Director of Marketing - Lawn & Pest Control

Apopka, FL (Remote)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive revenue-focused marketing leadership in a multi-channel, growth-stage home services platform.

  • Own marketing strategy tied to revenue growth and EBITDA
  • Must-have: 5+ years in lawn, pest, and adjacent home services
  • Standout: Hands-on performance marketing and direct mail experience

Job Description

Responsibilities
  • Own marketing strategy tied to revenue growth and EBITDA
  • Manage and optimize Google Ads, LSA, paid social, SEO, email/SMS, and direct mail
  • Drive lead generation, bookings, and recurring service contracts
  • Improve CAC, ROAS, LTV, and conversion rates
  • Launch and scale local marketing programs, events, and referral campaigns
  • Build lifecycle marketing to increase retention, renewals, and upsells
  • Track performance and adjust strategy based on data
Requirements
  • 5+ years of marketing experience in lawn, pest, and adjacent home services
  • Proven success driving recurring revenue and lead generation
  • Hands-on experience with performance marketing and direct mail
  • Strong analytical mindset and accountability to results
Super Home Services logo

Super Home Services

The Experts in Residential Home Services Electric | Plumbing | Heating | Cooling and Much More......With generations of combined experience and dedication to delivering the highest quality service available, Super Home Services has become a leader in the industry with its 5 Star Google approved rating and winning the WOMO service award three years running. Super Home Services is the trusted and reliable provider for all your home service needs.1800-WOW-SERVICE

Founded in 2013
South Geelong, Victoria, AUS
2 employees

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
73.5%
Direct
14.3%
Referral
5.9%
Social
5.1%
Paid
1.1%

Headcount Trend

Current headcount: ~2