Director of Marketing at La Sierra University | Riverside, CA | $73K/yr – $90K/yr

La Sierra University

Director of Marketing

Riverside, CA (On-site)

$73K/yr – $90K/yrDirector/Executive7+ years expOther

Posted 2 months ago

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Job Summary

Drive the university’s market-facing strategy by owning integrated communications, branding, and CRM-enabled recruitment campaigns, with cross-functional partnerships across Admissions, Advancement, and academic units to attract students and engage stakeholders.

Strategy & Planning: Create research-informed plans aligned to institutional goals and measure impact.
Brand & Engagement: Build consistent branding and messaging for internal/external audiences to raise visibility.
Digital & Events: Lead content, website, social, and event communications to boost attendance and conversion.

Job Description

Responsibilities

Strategy & Planning: Develop and execute a comprehensive, research-driven marketing and communications plan aligned with the university's strategic goals.
Brand & Messaging: Strengthen the university's reputation through consistent branding and innovative messaging targeted at internal and external audiences.
Partnerships & Alignment: Partner with Admissions, Advancement, and academic units to align messaging and campaign execution.
Admissions Collaboration: Collaborate closely with Admissions to create data-driven marketing strategies that attract and convert prospective students.
CRM & Communications: Oversee CRM communications, including sequenced email campaigns, to support recruitment and retention initiatives.
Events & Engagement: Develop and promote targeted communication strategies for on-campus and virtual recruitment events, enhancing attendance and engagement.
Team Leadership: Lead and develop the Marketing team, supporting digital, print, and multimedia initiatives.
Budget & Vendors: Oversee budget management, ensuring resource allocation supports institutional priorities and ROI objectives.
External Partnerships: Supervise and coordinate the work of freelance professionals, printers, and other external partners to maintain high-quality outputs.
Content & Digital Presence: Direct the creation of compelling content for print, digital, and social media platforms, ensuring alignment with the university’s brand identity; oversee website and social media strategy with technical teams.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, or a related field required.
Master’s degree preferred.
Minimum of seven to ten years of progressively responsible experience in marketing, communications, brand management, digital marketing, or related areas required, preferably within higher education or a mission-driven organization.
Proven success in managing multi-channel marketing campaigns and driving enrollment outcomes.
Experience supervising teams and managing external vendors or agencies.
Exceptional leadership, project management, and organizational skills.
Strong interpersonal and collaboration abilities with demonstrated success in cross-functional roles.
Superior writing, editing, and presentation skills, with attention to detail and storytelling expertise.
Proficiency with marketing technologies, CRM systems (Slate preferred) and tools like InDesign and Photoshop.
Ability to analyze and interpret data to inform strategies and evaluate results.
Ability to work effectively with diverse stakeholders and manage competing priorities in a complex environment.

Nice_to_have

Master’s degree preferred

Benefits

generous benefits

La Sierra University

Where Academic Investigation, Christian Faith, and Service to Others Unite.As members of the diverse La Sierra University community, we are committed to inquiry, learning, and service. Our community is rooted in the Christian gospel and Seventh-day Adventist values and ideals.OUR MISSION IS:TO SEEK truth, enlarging human understanding through scholarship;TO KNOW God, ourselves, and the world through reflection, instruction, and mentoring;TO SERVE others, contributing to the good of our local and global communities.We pursue this mission with excellence, integrity, compassion, and mutual respect.

Founded in 1922

Riverside, California, USA

808 employees (59 in marketing)

lasierra.edu