Responsibilities

• Brand Strategy & Execution (40%) - Develop and implement marketing vision, strategy, and operations plans to support efforts, including fundraising, teacher recruitment, student recruitment, employee communications, alumni experience, community engagement, school operations, and the overall KIPP DC brand.
• Identify, evaluate, and execute opportunities that increase KIPP DC’s visibility among key audiences.
• Grow and manage KIPP DC’s digital marketing strategy, including the website, e-mail campaigns, social media, digital advertising, and search engine optimization.
• Provide thought partnership to school and headquarters leaders about KIPP DC’s marketing strategy.
• Analyze market trends and conduct competitive analysis to inform marketing strategies and ensure KIPP DC’s brand remains competitive.
• Develop and oversee the implementation of integrated marketing campaigns that drive engagement and enrollment.
• Collaborate with cross-functional teams to ensure alignment of marketing strategies with organizational goals.
• Measure and report on the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.

Requirements

• Bachelor’s degree
• At least 7 years of marketing, campaign, digital communications, or project and relationship management experience
• People management experience
• Excellent writing, communication, design, and presentation skills
• Mastery of Microsoft or Google suite applications, project management software, and constituent relationship management systems
• Experience with digital marketing and design applications, email marketing platforms, social media, and digital advertising platforms

Preferred

• Experience in education or community-serving nonprofits preferred
• Extraordinary attention to detail, both in planning and execution

Benefits

• The anticipated starting salary range for this position is $125,223-$138,403.
• KIPP DC offers a robust benefits package including medical, dental, and vision insurances; various voluntary benefits; and employer paid benefits such as short term disability, long term disability, life insurance, and a membership to One Medical.