Build cross-functional brand campaigns and activation across hospitality properties, coordinating with local teams, PR, Media, and external agencies to drive brand impact and ROI.

• Lead cross-functional brand campaigns and activation from concept to measurement with agency partners and internal teams
• Own influencer strategy and collaborations, agency management, content development, and performance tracking
• Track, analyze, and optimize brand marketing impact across paid, owned, and earned channels

Responsibilities (selected):

• Lead the coordination of integrated marketing efforts and collaborate with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies
• Develop and execute brand campaigns and activation, managing upper funnel brand marketing integrated campaigns from conception to successful execution and tracking
• Manage stakeholder relationships across local market teams, brand management, PR, Media, and agency partners
• Track and analyze the effectiveness of brand marketing initiatives using key performance metrics to inform data-driven decisions
• Lead influencer strategy and execution to drive brand love and awareness, managing agency relationships, content development, and performance tracking
• Monitor brand health of focus brands and analyze campaign performance across paid, owned, and earned channels to achieve goals
• Conduct ad-hoc research to fill gaps in consumer understanding and stay abreast of industry trends, competitor activities, and consumer preferences
• Develop and manage the brand marketing budget to optimize ROI and campaign objectives
• Identify and manage strategic brand partnerships and influencer collaborations to amplify campaign reach and relevance

Requirements (first 10):

• 7-10 years in hospitality Marketing/eCommerce with preference for Marriott experience
• Demonstrated experience with curating impactful marketing initiatives and supporting hotels, restaurants, and bars
• Experience with Upscale/Luxury/Lifestyle brands
• Experience managing vendors and agencies, including PR and Social Media
• Strong project management and organization skills
• Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers
• Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
• Content strategy and creation, copywriting, photoshoots and video shoots
• Digital images, ads and messaging
• VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets

Benefits:

• Generous compensation package
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members