Director, Marketing (IV Solutions)

Responsibilities

• Portfolio Strategy and P&L Management : Own the financial performance and P&L of assigned product portfolios, including revenue growth, gross profit, pricing effectiveness, and overall portfolio profitability. Develop and execute strategies to achieve financial objectives and support sustainable business growth.
• Team Leadership and Development : Lead, coach, and develop a team of Marketing and Product Managers, establishing clear responsibilities, performance expectations, and accountability for assigned portfolios. Foster a high-performing, collaborative team environment while ensuring compliance with Fresenius Kabi policies, processes, and business standards.
• Market and Competitive Intelligence : Develop and maintain comprehensive knowledge of assigned product portfolios, including market dynamics, customer needs, competitive positioning, emerging industry trends, and future growth opportunities. Leverage market insights to inform portfolio strategies and commercial decisions.
• Product Lifecycle Management : Provide strategic leadership throughout the product lifecycle, including feasibility assessment, product development, commercialization, lifecycle optimization, and post-launch performance. Ensure portfolio strategies align with customer requirements, market opportunities, and established revenue and gross profit objectives.
• Pipeline Evaluation and Portfolio Planning : Maintain a comprehensive understanding of pipeline products, including product characteristics, intellectual property and legal considerations, competitive dynamics, manufacturing capabilities, pricing strategies, market access requirements, and potential barriers to entry. Evaluate commercial opportunities and risks to support portfolio investment and prioritization decisions.
• New Product Commercialization : Develop and lead go-to-market strategies for new product launches and line extensions, including market positioning, pricing, market access, demand forecasting, and commercialization planning. Oversee cross-functional launch execution and ensure Sales teams are equipped with the necessary training, resources, and tools to support successful product adoption and commercial performance.
• Market Research and Customer Insights : Continuously evaluate the market environment to identify evolving customer needs, competitive threats, and opportunities for portfolio expansion. Define market research priorities and collaborate with Market Research leadership to design and execute studies that inform product development, commercialization strategies, and long-term business planning.
• Demand Forecasting and Supply Alignment : Lead cross-functional collaboration between the Market Unit (MU), Production Unit (PU), and Business Unit (BU) to align demand forecasts with commercial objectives and operational capabilities. Partner with Manufacturing, Supply Chain, Customer Service, and other stakeholders to improve forecast accuracy, evaluate monthly variances, identify market drivers, and proactively address supply and demand risks.
• Commercial Performance Analysis : Partner with Business Analytics and Finance to develop and validate market assumptions, evaluate product performance, and support recurring forecasting and business planning cycles. Monitor key performance indicators, including sales trends, revenue and gross profit variances, market share, and contract compliance opportunities, to identify risks and recommend corrective actions.
• Pricing and Market Access Strategy : Develop and execute pricing and market access strategies designed to maximize portfolio revenue, profitability, and competitive positioning. Collaborate with National Accounts, Trade Relations, Business Analytics, Market Access, Contract Marketing, and Sales leadership to support commercial strategies across acute care, specialty distribution, wholesale, and group purchasing organization (GPO) channels.

Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field required; master's degree or advanced degree preferred.
• Minimum of 10 years of relevant professional experience, including at least 5 years within the healthcare industry.
• Minimum of 5 years of people management or demonstrated leadership experience, including responsibility for developing teams and driving business results.
• Experience in IV therapies, IV solutions, or other hospital-based products preferred.
• Strong understanding of the hospital environment, healthcare delivery systems, and FDA-regulated products preferred.
• Demonstrated experience in product marketing, portfolio management, commercialization, and strategic business planning within the healthcare industry.
• The Company’s primary business language is English. The successful candidate must be able to effectively speak, read, write, and understand English to perform the essential functions of the position, including independently understanding policies, procedures, training materials, and workplace communications written in English due to our heavily regulated work environment.
• Leadership and Business Competencies
• Technical Skills
• Travel and Other Requirements

Preferred

• Master's degree or advanced degree preferred.
• Experience in IV therapies, IV solutions, or other hospital-based products preferred.

Benefits

• Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most.
• salary and benefits package including medical, dental and vision coverage, as well as life insurance, disability, 401K with company contribution, and wellness program.