Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business growth objectives
• Own marketing budget allocation and ROI optimization across all channels
• Lead and mentor internal marketing team members
• Partner with sales leadership to ensure marketing efforts drive qualified pipeline
• Oversee email marketing campaigns: strategy, segmentation, automation, and performance optimization
• Manage digital marketing: paid search, display, social media, SEO, and website optimization
• Manage direct mail campaigns in partnership with vendors and agencies
• Coordinate with marketing service providers and agencies to ensure quality execution and accountability
• Establish KPIs and tracking mechanisms for all marketing initiatives
• Analyze campaign performance and provide actionable insights to executive leadership

Requirements

• 7+ years marketing experience, with at least 3 years in a leadership role
• Proven track record executing multi-channel B2B marketing campaigns
• Strong understanding of SBA lending, equipment financing, or commercial finance (preferred)
• Experience managing marketing budgets of $500K+
• Proficiency with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• Data-driven mindset with strong analytical skills
• Excellent project management and vendor management abilities

Preferred

• Background in financial services, fintech, or lending
• Experience in lead generation for complex B2B sales cycles
• Knowledge of CRM systems and sales/marketing alignment best practices

Benefits

• Fantastic Culture
• 401k + match
• Health, Dental & Vision Insurance + HSA & FSA
• Employer paid Life Insurance
• Paid Vacation Days
• Sick Leave
• Company perks such as employee discounts, company events and training programs