Responsibilities

• Develop the marketing strategy for patient and HCP IPF DSE, develop a strong understanding of the disease state, analyze market and clinical data identifying actionable insights to guide direction. Ensure alignment across key stakeholders to support organization objectives in IPF.
• Lead external agencies and direct reports in creating and managing the tactical plan based on the DSE strategy, and monitoring KPIs to adjust activities as needed to meet goals
• Manage market research activities to identify opportunities for the function, support development of messaging and value proposition, and identify opportunities to optimize execution and delivery of key messages
• Develop strong working relationships with the sales force, brand team to ensure understanding and consistent implementation of the DSE strategy and tactics, including attending and presenting at sales meetings
• Build and maintain strong cross‑functional relationships with Medical Affairs, Regulatory, Legal, and other internal partners to support aligned and compliant brand execution
• Develop productive relationships with key opinion leaders and gather insights to inform DSE activities, collaborating with KOLs to support appropriate execution of DSE initiatives
• Share updates and key insights with senior leadership, sales teams, and cross‑functional partners to keep teams aligned on performance and priorities
• Oversee allocation and ongoing management of the annual brand budget
• Foster strong collaboration across sales and marketing, innovation and exquisite execution
• Develop strong relationships with IPF patient facing groups and their support activities

Requirements

• 15+ years of progressive marketing experience in the pharmaceutical/biotech industry with a Bachelor's Degree
• 13+ years of progressive marketing experience in the pharmaceutical/biotech industry with a Master's Degree
• Extensive experience managing and developing a team of direct reports
• Ability to develop a deep understanding of the disease state science and clinical data behind the indication
• Excellent communication and interpersonal skills with demonstrated ability to form enduring productive relationship with thought leaders other stakeholders
• Demonstrates exceptional attention to detail
• Strong organizational, prioritization, and project management skills
• This position will be located out of our RTP office and will require 10% travel over the course of the year.

Preferred

Benefits

• Eligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities