Responsibilities

• The growth engine. You'll set demand generation strategy across paid media, SEO, email, SMS, and marketing automation, and optimize every channel for conversion, efficiency, and ROAS.
• Local marketing at scale. Direct mail, truck wraps, yard signs, door hangers, events, and community presence. This is the local playbook that wins in home services, and you'll run it across multiple brands and overlapping markets.
• The numbers and the story behind them. You'll own KPIs, scorecards, and revenue vs. plan. You'll present monthly and quarterly results to leadership and help shape board materials.
• The tech stack. ServiceTitan marketing modules, Google Ads, Meta, GA4, GTM, SEMrush, attribution, and dashboards. You'll make sure we get full value from the tools we pay for, and you'll have a voice in what we add next.
• Agency and vendor partnerships. You'll hold paid media, SEO, automation, and direct mail partners to clear goals, SLAs, and budgets.
• A team worth building. You'll hire, coach, and develop high performers, set clear goals, celebrate wins, and grow the next generation of marketing leaders.

Requirements

• 7–10+ years of progressive marketing experience, including 3+ years leading people
• A full-stack background in multi-location or multi-brand B2C, ideally in seasonal services
• A proven record of owning lead volume and revenue across paid, SEO, email, and automation
• Comfort with data: you know attribution, ROI/ROAS, and revenue reporting, and you can turn the numbers into a story leadership acts on
• Experience building and managing multi-channel budgets
• A leader who's willing to do the work: you can set the strategy and also get into a campaign build yourself
• Experience with social, community, and event marketing
• Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred

• Bonus points: experience in HVAC, plumbing, electrical, or other home services, and hands-on ServiceTitan (or similar CRM) knowledge.

Benefits

• Travel: up to 30% within the region.