Director, Marketing Insights & Technology at Rocket Software | USA | $140K/yr – $196K/yr

Rocket Software

Director, Marketing Insights & Technology

USA (On-site)

$140K/yr – $196K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own the analytics and measurement engine that ties marketing spend to revenue, with a strong focus on ROI modeling, data integrity, and AI-powered insights across paid, owned, and earned media.

Analytics & Measurement: Build and govern the enterprise analytics roadmap and dashboards for executive visibility.
Data & Tech Infrastructure: Unify data across the Martech stack and lead AI-enabled workflow pilots to drive smarter, faster decisions.
Lead Flow & Ops Alignment: Design scalable marketing operations and lead flow with cross-functional partners to hit pipeline velocity targets.

Job Description

Analytics Strategy & Performance: Develop the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media.
Measurement & Attribution Frameworks: Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization.
ROI & Leadership Reporting: Partner with Finance and Brand to establish ROI models linking marketing outcomes to pipeline, revenue, and retention; own dashboards and KPI frameworks.
Data Infrastructure & Martech: Unify data across the Martech stack (Salesforce, Snowflake, 6sense, Adobe, and AI platforms); ensure governance and tool optimization.
AI & Insights: Lead the AI & Insights pillar, piloting agentic workflows and intelligent automation to accelerate growth.
Marketing Ops & Lead Flow: Oversee lead flow, renewal workflows, integrations; build scalable ops processes; implement a lead scoring model with Revenue Ops and Sales alignment.

Requirements: 10+ years in marketing analytics, marketing ops, or revenue ops in B2B SaaS; proven ability to build scaling functions; strong C-suite storytelling with CMOs/CFOs/CROs; experience with Salesforce, Snowflake, 6sense, Adobe; deep expertise in attribution, multi-touch modeling, and pipeline analytics.
Nice-to-have: Deep familiarity with AI tools and agentic workflow concepts; cross-functional influence across Finance, Brand, CS, and Sales.

Benefits: Unlimited Vacation plus holidays and sick time; health and wellness options; life and disability coverage; Fidelity 401(k) with match; student debt support; tuition and certificate reimbursement; leadership and skills training opportunities.

Rocket Software

4.1 Glassdoor

As a global technology leader, Rocket Software is the partner of choice for organizations transforming their IT from core systems to the cloud. We are trusted by over 12,500 customers and 750 partners, and backed by a global team of more than 3,200 talented employees. Together, we help companies unlock the full potential of their data, applications, and infrastructure—without disruption. Headquartered in the Boston area, Rocket Software is a privately held corporation driving IT innovation with centers of excellence strategically located across North America, Europe, Asia, and Australia. Rocket Software is a portfolio company of Bain Capital Private Equity.

Founded in 1990

Waltham, Massachusetts, USA

4.3K employees (160 in marketing)

www.rocketsoftware.com

83% recommend to a friend

86% CEO approval